Kanish Chugh

X name Europe equity ETF.

Well, then I'm just going to assume they're all going to be similar, but they're not.

So look beyond the name.

And as we're going to start to see more and more ETFs being launched.

And, you know, right now, from where we stand as ETF securities, you know,

we want to try and find gaps in the market, try to be a bit more intelligent and try to bring out an alternative to something that may be already done in the market, but be a bit smarter about it.

What I would say is you're going to find, you know, ETFs that are of the same region, the same asset class, just be aware of what are the

differences and it could be as simple as the distribution frequency so if clients are really wanting income they may want an etf that has pays more frequently versus one that is annual for example but you know all the fees slightly different but why is that yeah and you often have to look a bit further in the fine print to find those differences and because they can look quite similar on the outset

Yeah, they can.

So we do a bit of work around that.

So we built, we produce an ETF landscape.

So it's at the moment every quarter, it may be every six months that we start to push it out to, but it's a booklet that profiles every ETF in the market.

So it's not just our 16 ETFs, it's everyone else.

as well.

And we saw it as a value add.

As I mentioned, we're not going to have every product under the sun in our business.

Well, not yet anyway.

So for us, we want to make sure that our clients and investors just understand the differences between what is available to them.

And if they still make that decision to go for another product, then that's fine.

But as long as they're doing it with the best informed and the best information possible.