Karen Cantwell

Yeah, for sure.

Lovely to be talking to you.

So we're pretty much a little bit of both.

When we first started in 2012 with TikTok Track, it was primarily to have a hardware solution for children to keep them safe via the watch.

But then we realized that we could help so many more people through a software solution that integrated other GPS devices to keep people safe.

So then we kind of over the last two or three years have sort of pivoted into more of a software slash hardware company and we operate via a SaaS business model.

So iStaySafeCorp.com.au is iStaySafe is the company and iStaySafe really focuses on the software as a service solution.

TikTok Track was our primary product that we actually launched to market in 2014, which was a child safety watch.

The first one.

So basically, I Stay Safe is a software platform now that integrates multiple tracking devices.

So when someone pays a service fee, they're adding a device or a hardware piece to keep someone in the family safe.

So if they're adding a mobile phone to track their adult child or their loved one, then they're looking at sort of around $3.50 a month for the service to add it to our platform and receive all the features.

If they're adding a TikTok track watch for one of the younger children, then the service starts at around $12 a month because there's a SIM card in the watch that we provide as well.

So it ranges from about $12 up including the SIM.

Around $6 a month.

Depending on who you want to keep safe in the family is what sort of device you add to track via our software platform.

So we started the company in 2012, launched our first solution in 2014.

Um, so I had a, um, an advertising agency that I, um, they owned.

So that was my first business.

So I basically ran that, um, to provide an income while I was getting, um, I stay safe up off the ground and just work from home.