Karen Cantwell

So we've mainly focused on Australia to sort of get it right here before we go globally.

So we've got over a thousand subscribers on our database at the moment.

And they're in every state and territory across Australia.

And we're now just starting to look at the global market.

Yeah, so with the majority of our customers, we're probably selling the TikTok track watch too.

So at the moment, our average recurring revenue is around 20 grand a month.

When we scale, it will be on average around $6 a month.

But at the moment, we're doing around 20 a month.

Yeah, but at the moment, our primary product is the watch, which is the higher price point per month.

Probably around 11.

So I think mainly a lot of it's been word of mouth.

We have a...

disabilities and autism community, where that's been really strong support for us in helping kids in that area.

We've done a lot of publicity, a lot of PR, and we've done a little bit of TV advertising as well to really grow our brand nationally.

Yeah, it's probably around $3 or $4 per customer.

That would be our biggest expense, but the majority of our advertising is online, social, through Facebook, Instagram, Twitter.

We do a lot of Facebook advertising.

We do probably maybe one to two TV campaigns a year.

But we don't do that on a regular basis.

It's too expensive.