Karen Cantwell

Well, in Australia, we probably spend between $100,000 and $150,000 for each campaign.

So that'll be a combination of 15 to 30 second spots, probably over about a six week period.

There might be one or two weeks there where we're not on television, but just over a six week flighted period, it's probably, yeah, about 100 to 150.

We've raised.

So I started off purely just myself.

Um, began with just investments, um, from friends and family to small investments to actually get the product to market and the solution to market in 2014.

And then, um, took on an angel investor, um, in November, 2015.

Uh, 1.6 million.

No, it wasn't easy.

Yeah, I was really fortunate when I started because the investment market here in Australia, certainly over the last three years, has really kicked up a notch.

It wasn't like that when I started.

So I was really fortunate that I had super supportive friends and family.

But in the last few years, I think there's been more of a focus, but I think we're still probably a little risk averse here in Australia.

In terms of supporting new tech, there's still that kind of desire to wait until it's proven before we invest.

Um, I'm fortunate that the angel investor I got was introduced to me through a friend and he's just, just the most amazing mentor investor that you could have.

Like he's super supportive and doesn't put any pressure on.

Um, so if you can get an investor like that, I mean, it's, it's huge.

We're still not quite break-even, but we're debt-free and we have money in the bank.

We're probably burning about 10 grand a month at the moment.

That's mainly through staff.