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Karen Cantwell

๐Ÿ‘ค Speaker
88 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

Salary is obviously our big expense.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

Because I physically couldn't handle it all myself, so I had to put on some staff.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

We've still only got

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

So pretty much most of us are based here in Brisbane, but then we have one staff member in Cairns, North Queensland.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

She went on maternity leave working for us and then wanted to come back to the company, but her partner had been transferred there.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

So we set up a remote office so she could keep working for us.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

In terms of staff?

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

Generally, our customers will stay with us between 12 to 18 months.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

We've still got some customers that have been with us for the four years and they've gone through various iterations of devices and added different devices.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

But generally, 12 to 18 months is the life cycle of the customer.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

Around five to seven a month.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

I think, um, the child grows up.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

So, um, that's why we added the other devices to the platform because we were finding the younger children were using the watch.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

And then when they grew up and started getting a phone, the parents were like, well, we don't need to service anymore.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

So now that we have iPhones and Androids on the platform, they continue with us as a customer.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

But that was only released in April this year.

SaaS Interviews with CEOs, Startups, Founders
1603 How She Used a Tracking Watch To Get Her First 1000 Customers, $20k MRR

So we're yet to see the impact of that in terms of the churn.