Karen Weise

And then also on price, that the more efficient they become, the lower their costs.

And so they start...

building more and more warehouses around the country.

And it starts creating this, they call it a flywheel, their kind of tech term, that the faster things come, the cheaper the prices are, the bigger the variety they have, the more people buy.

And that keeps kind of spinning up and up and people become more and more loyal to Amazon and

And all of a sudden, you have a company that has become a major force, a transformative force in the whole warehousing industry and delivery industry.

And they basically create it in many ways.

It's not that there aren't other e-commerce companies.

But the operations become the heart of what Amazon does behind the scenes.

And they know that when you see, we can get this to you in two days, you are more likely to buy it.

They start opening warehouses closer to pretty much every major city.

And all of that creates more jobs and more work because people are buying more from Amazon.

The biggest investment was in 2012.

They bought a company called Kiva.

And what Kiva did is these little robots that are like a large hockey puck, and they pick up towers of inventory, and they move them to a worker.

And it cut out a lot of the walking in a warehouse.

You used to walk back and forth across all the aisles to pick the products.

And that's

annoying work for a lot of people, it's exhausting, and also it's very slow and time-consuming.

And so by bringing the products to the people, to the pickers, they could start getting a much higher efficiency out of the labor force.