Karen Weise

That's exactly right.

And ultimately, it works.

And all of a sudden, you have a company that has become a major force, a transformative force in the whole warehousing industry and delivery industry.

And they basically create it in many ways.

It transforms consumer expectations and it transforms business.

Retailing and e-commerce broadly, it's the default way people come to shop is they know that Amazon can get it quickly and that Amazon will get it to them when they say they can.

It becomes very dependable and it becomes this consumer behavior that is entwined with how so many people shop.

And even then, they were starting to get nervous about this rapid growth and also just to be able to hire enough workers.

I mean, they were worried about having enough people in America to employ because their turnover was really high.

And in some parts of the country, they were already kind of working through the available workforce.

And

They were starting to face more and more pressure over the working conditions.

You know, the work is very repetitive.

You do the same thing over and over again.

You might be reaching up very high or very low.

So there was risk of strain and repetitive injuries.

And they just started getting a lot of tough questions about the conditions in their warehouses.

And then the pandemic arrives and that just scrambles everything.

Doors start shutting down.

We're all home.