Karsten Rendemann
๐ค SpeakerAppearances Over Time
Podcast Appearances
Well, our total ARR is 2 million USD, and we have 1,500 paying clients, so you have to do the math.
Yes, we are in the area of consent to cookies on websites and mobile apps.
The average client pays us about... Sorry, can we do this again?
Well, our total ARR is 2 million USD and we have 1500 paying clients.
So you have to do the math.
Originally back in 2011, but it was a really, really slow start because there was no GDPR at the time.
GDPR only came mid 2018.
And that's really where the business took off.
Yes.
And it's a growing at a rate of, of a little more than a hundred percent year on year now.
Oh, that was really difficult.
I did some empirical studies at Harvard in 2008, and I realized that if people understood how their personal data was collected and resold from websites and apps, they'd probably visit the internet less.
And if companies knew how their clients' personal data would be collected and resold and used to show ads for their competitors, they would probably be a bit hesitant to invest in websites.
So I basically knocked on the largest company's doors for a few years
And trying to tell them this and arguing that they should have some sort of a consent solution and avoid that kind of data transfer.
And that was really difficult.
So I put myself, I set myself a goal of two new clients each week.
And I did that for a few years.
2011.
2011.