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Karsten Rendemann

๐Ÿ‘ค Speaker
152 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

Well, our total ARR is 2 million USD, and we have 1,500 paying clients, so you have to do the math.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

Yes, we are in the area of consent to cookies on websites and mobile apps.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

The average client pays us about... Sorry, can we do this again?

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

Well, our total ARR is 2 million USD and we have 1500 paying clients.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

So you have to do the math.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

Originally back in 2011, but it was a really, really slow start because there was no GDPR at the time.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

GDPR only came mid 2018.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

And that's really where the business took off.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

Yes.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

And it's a growing at a rate of, of a little more than a hundred percent year on year now.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

Oh, that was really difficult.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

I did some empirical studies at Harvard in 2008, and I realized that if people understood how their personal data was collected and resold from websites and apps, they'd probably visit the internet less.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

And if companies knew how their clients' personal data would be collected and resold and used to show ads for their competitors, they would probably be a bit hesitant to invest in websites.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

So I basically knocked on the largest company's doors for a few years

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

And trying to tell them this and arguing that they should have some sort of a consent solution and avoid that kind of data transfer.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

And that was really difficult.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

So I put myself, I set myself a goal of two new clients each week.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

And I did that for a few years.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

2011.

SaaS Interviews with CEOs, Startups, Founders
CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance

2011.

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