Kate Klonick

Yeah, I think that basically what you're seeing is the power over what appears in your feed or doesn't appear in your feed or the types of new content that you're recommended or the first commenters that you see on a video that you just watched.

That type of control is an ability that we've never seen before.

I remember when I was first writing about this in like 2017, 2018, presenting my research, one of the things that people were so concerned with was filter bubbles.

Yeah.

Well, we're going to be in these filter bubbles fed to us by the algorithm.

And as it turns out, that was one very true that that would happen.

But also, even maybe more disturbingly, we don't even need filter bubbles anymore.

People are just choosing platforms based on the types of content that they expect to find there.

I think that that's exactly right.

I mean...

Yeah.

I mean, that's what we go to the movies for.

That's what we turn into like certain types of things for, right?

It's I'm not in the mood for, you know, a horror film.

So I don't go to a horror film.

This kind of approach is much easier to moderate.

People get much less upset.

And it's much cheaper.

Because there is not as much reactive content moderation to do.

You don't have to employ hundreds of people in call centers to review every report of something that's been flagged.