Kate Leinbaugh

That's our colleague Zusha Ellenson.

That's our colleague Zusha Ellenson.

That's our colleague Zusha Ellenson.

How would you describe the kind of content that comes from a lot of the mom influencers in Utah?

How would you describe the kind of content that comes from a lot of the mom influencers in Utah?

How would you describe the kind of content that comes from a lot of the mom influencers in Utah?

I'm just going to walk you through the products I use and the methods I use to clean my house. We are all so tired from apple picking today. I don't know.

I'm just going to walk you through the products I use and the methods I use to clean my house. We are all so tired from apple picking today. I don't know.

I'm just going to walk you through the products I use and the methods I use to clean my house. We are all so tired from apple picking today. I don't know.

And so these influencers can take that fascination and make money out of it.

And so these influencers can take that fascination and make money out of it.

And so these influencers can take that fascination and make money out of it.

But Utah's influencer industry is about to change because last week, the state passed a new law that aims to protect the children in these videos.

But Utah's influencer industry is about to change because last week, the state passed a new law that aims to protect the children in these videos.

But Utah's influencer industry is about to change because last week, the state passed a new law that aims to protect the children in these videos.

Welcome to The Journal, our show about money, business, and power. I'm Kate Leinbaugh. It's Monday, March 31st. Coming up on the show, the Ruby Frankie scandal and how Utah is trying to stop it from happening again. One of the things that makes these Utah mom influencers popular is where they come from.

Welcome to The Journal, our show about money, business, and power. I'm Kate Leinbaugh. It's Monday, March 31st. Coming up on the show, the Ruby Frankie scandal and how Utah is trying to stop it from happening again. One of the things that makes these Utah mom influencers popular is where they come from.

Welcome to The Journal, our show about money, business, and power. I'm Kate Leinbaugh. It's Monday, March 31st. Coming up on the show, the Ruby Frankie scandal and how Utah is trying to stop it from happening again. One of the things that makes these Utah mom influencers popular is where they come from.

A large percentage of Utah's population are members of the Church of Jesus Christ of Latter-day Saints. Historically, the Mormon community has encouraged big families, and some women stay home as primary caregivers. Zusha says blogging or influencing has been appealing to a lot of Mormon moms.

A large percentage of Utah's population are members of the Church of Jesus Christ of Latter-day Saints. Historically, the Mormon community has encouraged big families, and some women stay home as primary caregivers. Zusha says blogging or influencing has been appealing to a lot of Mormon moms.