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Kathryn Minshew

๐Ÿ‘ค Speaker
289 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

I am really excited to be here.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

Yeah, so the Muse was founded to be the most trusted and beloved place for people to navigate their career.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

What does that mean?

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

It means we function essentially like a marketplace.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

We have over 50 million people who use the site every year to find a job, get to that next step, talk to a career coach, get advice, learn a skill, anything that's related to taking charge of your career and sort of living the life that you want.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

And then on the other side, we have over 600 companies from Facebook, Dropbox, Slack to HBO, Goldman Sachs, Marriott, businesses large and small.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

And we help them with hiring and employer branding.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

So the way I like to think about it is, you know, the sort of old way of doing things, because a company could just put up a job description and expect that some of the most talented people in the world are going to line right up.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

to come in.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

That's no longer the case.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

If you want really great people, you've got to compete for them because everybody else wants them to.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

And so we help these companies figure out, first of all, what is the story?

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

What is it that they have to offer great candidates?

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

How do they survey their top people and understand what are the core elements of their employer brand, their value prop to employees?

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

Then how do you tell that story through photo and video, through a Muse profile?

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

We have a lot of different ways companies can do that, especially

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

kind of once you've gotten these great stories from employees, sharing those to a broader audience.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

And then finally, how do you distribute that?

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

So how do you make sure that anywhere a company is trying to hire, they have the ability to reach those candidates and to get more context and assets in front of those people to help them decide whether working at Goldman Sachs or New York Life or Facebook is the right place for them.

SaaS Interviews with CEOs, Startups, Founders
702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay

We are more of a SaaS company.

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