Kathryn Minshew

Um, everything else was like blood, sweat and ramen.

And, um, and so, yeah, we, but we felt like we had to start with the users.

So we put up, uh, the user side of the platform of the marketplace first, and we attract, which is what is this just Catherine?

No, it's funny.

I didn't start the Muse because I knew all the answers.

I started it because I knew all the questions and I needed the answers.

So I wrote very infrequently in the beginning, but I sourced a lot of the best advice and I knew where to find it.

So we went out and tapped a broad community.

We didn't have any money.

We weren't paying ourselves, much less writers at that point.

But we said, look, we can build an audience and we are building an audience of mostly women who are thinking about what is that next step in my career?

And if you have expertise or you want to help other people follow the path that you followed, then we'd love to invite you to contribute to the site.

And so the first version of the site was we probably had about

50 articles or so, career advice, skill building, links out to other resources.

And we launched our first job listing about a month later.

It was a test.

We did it with a little-known Silicon Valley startup called Uber that had about 50 employees at the time.

And we decided to see if we could get them some hires from our platform.

So in that first arrangement, we were supposed to.

We don't anymore.