Katie Byrne

Not really, no.

We have seen other people in the media space, other well-known figures in Irish society do the same thing.

Marty Morrissey did the same thing with his company.

Some people in the horse racing world, the likes of

Henry de Bromhead and Rachel Blackmore have done the same thing as well.

I suppose you can understand it from the standpoint of it does give them that privacy element now.

We're not going to be able to dig in to their books anymore and see how much money they're making.

So it's bad for us, but maybe good for them.

Lots of other people have done it in the past.

Dermot Bannon has done it.

The company that runs Adair Manor for J.P.

McManus has done it as well.

So it's a pretty common practice.

They're big in the merch space as well.

You can be the proud owner of some Two Johnnies jerseys, bucket hats, t-shirts, that kind of thing.

A jersey will set you back 45 bob.

You can get a t-shirt for 25 quid.

You can get a hat for 20 quid.

There's some Adidas branded merch in there as well.

Look, it's just not everybody can say that they've got their logo and their name attached to some Adidas gear.