Katie Deighton

They can come in because they don't need the scale anymore of these huge holding companies to be able to go to a client and go, hey, we've got a very strong top end idea for you that you can play with strategy wise.

They can come in because they don't need the scale anymore of these huge holding companies to be able to go to a client and go, hey, we've got a very strong top end idea for you that you can play with strategy wise.

So it opens up the playing field slightly, especially when the technology gets a little cheaper.

So it opens up the playing field slightly, especially when the technology gets a little cheaper.

But industry, like Sue said, is completely contracting already.

But industry, like Sue said, is completely contracting already.

And it will be interesting to see who comes out as the winners in all of this.

And it will be interesting to see who comes out as the winners in all of this.

I'm going to take the toilet humor approach literally because I tried to coin the phrase the pooper bowl because we have three ads in, one of which is national, a couple of which are on regional buys that all have to do with the bathroom.

I'm going to take the toilet humor approach literally because I tried to coin the phrase the pooper bowl because we have three ads in, one of which is national, a couple of which are on regional buys that all have to do with the bathroom.

Liquid IV, I think, has quite a funny ad involving toilet seats.

Liquid IV, I think, has quite a funny ad involving toilet seats.

We have Raisin Bran in the Super Bowl this year.

We have Raisin Bran in the Super Bowl this year.

I think as a counter-programming to all the techno politics that's happening at the moment, that will be something that will bring a smile to people's faces.

I think as a counter-programming to all the techno politics that's happening at the moment, that will be something that will bring a smile to people's faces.

I guess also there's a broad segment of people watching lowest common denominator.

I guess also there's a broad segment of people watching, lowest common denominator.

Everybody poops, right?

Yeah, everybody poops.