Katie Deighton

So again, it's an example of a trope that's already been used.

The audiences may say that they like it,

We haven't really seen AI ads that have done something like completely original that people have loved yet.

But we'll see if AI can produce something really captivating emotionally that's completely brand new.

And in the Super Bowl, one of the advertisers that is doing what they are calling the first predominantly AI-generated ad this year, which is the vodka brand Svedka, they're using a character which is a fembot robot, which has existed already.

They're just putting that into an AI generator and getting it to produce an ad around that.

So again, it's an example of a trope that's already been used that audiences may say that they like,

But we'll see if AI can produce something really captivating emotionally that's completely brand new.

It also goes back as far as audience research, something that has been the bread and butter of creative agencies, the strategy, the we spoke to all these people and they told us they thought this about your product.

It also goes back as far as audience research, something that has been the bread and butter of creative agencies, the strategy, the we spoke to all these people and they told us they thought this about your product.

They can now do these things called artificial audiences where they can replicate what a real audience might be thinking.

They can now do these things called artificial audiences where they can replicate what a real audience might be thinking.

So they can be testing ads, not on real people, but on a good assimilation of real people.

So they can be testing ads, not on real people, but on a good assimilation of real people.

And that, again, saves so much time and money.

And that, again, saves so much time and money.

So it's really going to change everything.

So it's really going to change everything.

I think it also means that smaller agencies have so far played on the periphery in a niche way.

I think it also means that smaller agencies have so far played on the periphery in a niche way.