Katie Deighton

And we are not

as smart as we think we are, and we are going to be seeing things that are AI, and we don't realize it very soon.

Anything that can demonstrate at the moment to shareholders that a company knows what it's doing, I think is a good investment.

With the Coca-Cola ad that came out at Christmas time, it actually tested very well with normal audiences.

However, it's very important to point out it was using creative that we've all seen before.

we're nostalgic for, and it's got that music, it had the holidays are coming music.

Like, do people like it?

It depends who you ask.

So up until now, I think it can be used to remind people of ads that have come before.

Everyone who thinks of themselves as a little bit creative hates this.

And I'm 100% certain that's going to change soon.

We haven't really seen AI ads that have done something like completely original that people have loved yet.

And we are not

as smart as we think we are, and we are going to be seeing things that are AI, and we don't realize it very soon.

And in the Super Bowl, one of the advertisers that is doing what they are calling the first predominantly AI-generated ad this year, which is the vodka brand Svedka, they're using a character which is a fembot robot, which has existed already.

With the Coca-Cola ad that came out at Christmas time, it actually tested very well with normal audiences.

However, it's very important to point out it was using creative that we've all seen before.

we're nostalgic for, and it's got that music, it had the holidays are coming music.

They're just putting that into an AI generator and getting it to produce an ad around that.

So up until now, I think it can be used to remind people of ads that have come before.