Katie Deighton

I think when you stack ads up one after the other, like it is in the Super Bowl, everyone's very well aware of maybe it doesn't look so good.

If you have...

Yorgos Anthimos directing a beautiful black and white spot starring Emma Stone and then right afterwards you put something AI produced, it's going to be really clear that it's not quite holding up creatively.

When we've seen companies use AI to produce their ads so far, they're making such a big deal about it, saying, hey, look at this ad.

Cost is pretty much it.

Doesn't that make us look like we're really on the cutting edge?

The amount of money it does take to produce a 30-second ad is a lot.

I think when you stack ads up one after the other like it is in the Super Bowl, everyone's very well aware of maybe it doesn't look so good.

The location, the actors, the amount of times they have to rerun the same line, the catering, all of that adds up in a way that it adds up for a Hollywood production.

Yorgos Anthimos directing a beautiful black and white spot starring Emma Stone and then right afterwards you put something AI produced, it's going to be really clear that it's not quite holding up creatively.

If an agency can come along and go, you know what, we're just going to do that on a computer, they can save so much money.

Anything that can demonstrate at the moment to shareholders that a company knows what it's doing, I think is a good investment.

Cost is pretty much it.

The amount of money it does take to produce a 30-second ad is a lot.

The location, the actors, the amount of times they have to rerun the same line, the catering, all of that adds up in a way that it adds up for a Hollywood production.

Like, do people like it?

It depends who you ask.

Everyone who thinks of themselves as a little bit creative hates this.

And I'm 100% certain that's going to change soon.

If an agency can come along and go, you know what, we're just going to do that on a computer, they can save so much money.