Katie

Okay, so the hot girl hamster wheel is how I describe the litany of recurring rotating expenses that are necessary to uphold what I will jokingly call the capital A, capital F, acceptable femininity. So I call it a hamster wheel because the nature of these purchases are such that you cannot just do them once.

Like each dollar that you spend functions like a commitment to spend more money in the future. So the particularly insidious thing about a lot of beauty treatments and personal care treatments is that they will actually leave you quote unquote worse off than you were before. So like any woman listening to this, who's ever gotten acrylic nails knows what I'm talking about.

Like each dollar that you spend functions like a commitment to spend more money in the future. So the particularly insidious thing about a lot of beauty treatments and personal care treatments is that they will actually leave you quote unquote worse off than you were before. So like any woman listening to this, who's ever gotten acrylic nails knows what I'm talking about.

Like each dollar that you spend functions like a commitment to spend more money in the future. So the particularly insidious thing about a lot of beauty treatments and personal care treatments is that they will actually leave you quote unquote worse off than you were before. So like any woman listening to this, who's ever gotten acrylic nails knows what I'm talking about.

They look good for like two weeks. And then when you finally either like yank them off or soak them off, your natural nails underneath are gonna be brittle and discolored. And so you kind of get into this cycle where you have to keep spending. women are taught from a young age to value the social capital of beauty kind of above everything else.

They look good for like two weeks. And then when you finally either like yank them off or soak them off, your natural nails underneath are gonna be brittle and discolored. And so you kind of get into this cycle where you have to keep spending. women are taught from a young age to value the social capital of beauty kind of above everything else.

They look good for like two weeks. And then when you finally either like yank them off or soak them off, your natural nails underneath are gonna be brittle and discolored. And so you kind of get into this cycle where you have to keep spending. women are taught from a young age to value the social capital of beauty kind of above everything else.

This is a very insidious socialization that all women experience. It's like the way you look is the most important thing about you. And you probably receive signals every time you leave your home that this is the case. But the problem with this is that investing in beauty is kind of an inherently losing proposition for reasons that are probably obvious. It's an inherently depreciating asset.

This is a very insidious socialization that all women experience. It's like the way you look is the most important thing about you. And you probably receive signals every time you leave your home that this is the case. But the problem with this is that investing in beauty is kind of an inherently losing proposition for reasons that are probably obvious. It's an inherently depreciating asset.

This is a very insidious socialization that all women experience. It's like the way you look is the most important thing about you. And you probably receive signals every time you leave your home that this is the case. But the problem with this is that investing in beauty is kind of an inherently losing proposition for reasons that are probably obvious. It's an inherently depreciating asset.

As you get older, it will take more and more cash flow to serve that master. That is not a good ROI. And obviously the counter to that is investing in real capital because if that's invested wisely, it's going to grow. It's going to get better with time. So in chapter one, I really tease apart some of these forces and talk about the process that someone can take to, in a very curious and

As you get older, it will take more and more cash flow to serve that master. That is not a good ROI. And obviously the counter to that is investing in real capital because if that's invested wisely, it's going to grow. It's going to get better with time. So in chapter one, I really tease apart some of these forces and talk about the process that someone can take to, in a very curious and

As you get older, it will take more and more cash flow to serve that master. That is not a good ROI. And obviously the counter to that is investing in real capital because if that's invested wisely, it's going to grow. It's going to get better with time. So in chapter one, I really tease apart some of these forces and talk about the process that someone can take to, in a very curious and

exploratory way, figure out how much of your take-home pay you're spending on these things, and then really reassess your relationship with them and figure out where you are getting a worthwhile return on investment and where you are maybe upholding systems that are not good for you or anyone else.

exploratory way, figure out how much of your take-home pay you're spending on these things, and then really reassess your relationship with them and figure out where you are getting a worthwhile return on investment and where you are maybe upholding systems that are not good for you or anyone else.

exploratory way, figure out how much of your take-home pay you're spending on these things, and then really reassess your relationship with them and figure out where you are getting a worthwhile return on investment and where you are maybe upholding systems that are not good for you or anyone else.

So less than 2% of the world's population has naturally blonde hair. But around one-third of women in the West will bleach their way there. And to your point, roughly half of CEOs of S&P 500 companies, women CEOs, have blonde hair. Anyone who has ever bleached their hair, and Toby, I'm looking at you, babe. I know you know this struggle.

So less than 2% of the world's population has naturally blonde hair. But around one-third of women in the West will bleach their way there. And to your point, roughly half of CEOs of S&P 500 companies, women CEOs, have blonde hair. Anyone who has ever bleached their hair, and Toby, I'm looking at you, babe. I know you know this struggle.

So less than 2% of the world's population has naturally blonde hair. But around one-third of women in the West will bleach their way there. And to your point, roughly half of CEOs of S&P 500 companies, women CEOs, have blonde hair. Anyone who has ever bleached their hair, and Toby, I'm looking at you, babe. I know you know this struggle.

Knows. that this is a very impractical aesthetic choice. It is extremely time and capital intensive to have salon quality blonde hair. It requires a lot of upkeep. I had friends in college who dyed their hair blonde who were in a salon every seven weeks getting their roots touched up for hundreds of dollars.