Katy Bowman

What we tend to do is say, it's really good for you. Well, no, it's really, really good for you. Here's more evidence. It's really, really, really good for you. It being good for you is not enough to motivate. Finding another way in to harness motivation is really key.

What we tend to do is say, it's really good for you. Well, no, it's really, really good for you. Here's more evidence. It's really, really, really good for you. It being good for you is not enough to motivate. Finding another way in to harness motivation is really key.

What we tend to do is say, it's really good for you. Well, no, it's really, really good for you. Here's more evidence. It's really, really, really good for you. It being good for you is not enough to motivate. Finding another way in to harness motivation is really key.

Thanks for having me.

Thanks for having me.

Thanks for having me.

it being good for you is not enough to motivate an individual. We all have really complex inner worlds and we are motivated by different things. We all have different values and certainly we all value, our health, but maybe not necessarily more than all the other obligations that keep showing up in our day-to-day living. So finding another way in to harness motivation is really key.

it being good for you is not enough to motivate an individual. We all have really complex inner worlds and we are motivated by different things. We all have different values and certainly we all value, our health, but maybe not necessarily more than all the other obligations that keep showing up in our day-to-day living. So finding another way in to harness motivation is really key.

it being good for you is not enough to motivate an individual. We all have really complex inner worlds and we are motivated by different things. We all have different values and certainly we all value, our health, but maybe not necessarily more than all the other obligations that keep showing up in our day-to-day living. So finding another way in to harness motivation is really key.

And what we tend to do is just say, it's really good for you. Well, no, it's really, really good for you. Here's more evidence. It's really, really, really good for you. And people aren't still uptaking that prescription. So we need a different way in.

And what we tend to do is just say, it's really good for you. Well, no, it's really, really good for you. Here's more evidence. It's really, really, really good for you. And people aren't still uptaking that prescription. So we need a different way in.

And what we tend to do is just say, it's really good for you. Well, no, it's really, really good for you. Here's more evidence. It's really, really, really good for you. And people aren't still uptaking that prescription. So we need a different way in.

Well, and that is the problem with framing movement, physical activity, exercise as something with future rewards. You're going to live longer. Your health numbers when you go visit the doctor next year are going to be better. It's really hard to orient yourself to something with a payoff that's so far down the line. So we need to change the messaging to,

Well, and that is the problem with framing movement, physical activity, exercise as something with future rewards. You're going to live longer. Your health numbers when you go visit the doctor next year are going to be better. It's really hard to orient yourself to something with a payoff that's so far down the line. So we need to change the messaging to,

Well, and that is the problem with framing movement, physical activity, exercise as something with future rewards. You're going to live longer. Your health numbers when you go visit the doctor next year are going to be better. It's really hard to orient yourself to something with a payoff that's so far down the line. So we need to change the messaging to,

This is something that makes you feel better today. This is something that gives you a boost of creativity, a boost of joy, more mental clarity. Maybe you value your productivity level at work. Maybe you value connection with your friends or your children.

This is something that makes you feel better today. This is something that gives you a boost of creativity, a boost of joy, more mental clarity. Maybe you value your productivity level at work. Maybe you value connection with your friends or your children.

This is something that makes you feel better today. This is something that gives you a boost of creativity, a boost of joy, more mental clarity. Maybe you value your productivity level at work. Maybe you value connection with your friends or your children.

So to reframe movement as a conduit to those experiences today is gonna be key in why someone can't use that, well, I might be hit by a bus tomorrow reason.

So to reframe movement as a conduit to those experiences today is gonna be key in why someone can't use that, well, I might be hit by a bus tomorrow reason.