Katy Bowman

So to reframe movement as a conduit to those experiences today is gonna be key in why someone can't use that, well, I might be hit by a bus tomorrow reason.

Well, the top derailers are gonna be time, I don't have enough time, a loss of motivation. Discomfort can be a reason that people fall off the movement wagon, so to speak. Um, more and more recently, I would say, environmental factors like I'm addicted to my phone, I, I, you know, I plan to do my morning walk. But now I grab my phone, that alarm goes off, and I start swiping.

Well, the top derailers are gonna be time, I don't have enough time, a loss of motivation. Discomfort can be a reason that people fall off the movement wagon, so to speak. Um, more and more recently, I would say, environmental factors like I'm addicted to my phone, I, I, you know, I plan to do my morning walk. But now I grab my phone, that alarm goes off, and I start swiping.

Well, the top derailers are gonna be time, I don't have enough time, a loss of motivation. Discomfort can be a reason that people fall off the movement wagon, so to speak. Um, more and more recently, I would say, environmental factors like I'm addicted to my phone, I, I, you know, I plan to do my morning walk. But now I grab my phone, that alarm goes off, and I start swiping.

And an hour later, I'm still, you know, looking through short form videos. And that was my my walking window, and I missed it. So those are the things that we see again and again.

And an hour later, I'm still, you know, looking through short form videos. And that was my my walking window, and I missed it. So those are the things that we see again and again.

And an hour later, I'm still, you know, looking through short form videos. And that was my my walking window, and I missed it. So those are the things that we see again and again.

Yes, and I think the industry also needs to change some of its messaging where our motivation, there are some people who are going to be motivated for aesthetic purposes, and then there's going to be people who are motivated by that boost of energy that they get or mental relaxation that they get, the fact that they feel better in their own skin no matter what it is.

Yes, and I think the industry also needs to change some of its messaging where our motivation, there are some people who are going to be motivated for aesthetic purposes, and then there's going to be people who are motivated by that boost of energy that they get or mental relaxation that they get, the fact that they feel better in their own skin no matter what it is.

Yes, and I think the industry also needs to change some of its messaging where our motivation, there are some people who are going to be motivated for aesthetic purposes, and then there's going to be people who are motivated by that boost of energy that they get or mental relaxation that they get, the fact that they feel better in their own skin no matter what it is.

So there's definitely been a shift of messaging around movement to transition from the idea of, the reason you move is for aesthetic purposes versus for all of these other not only health benefits that are not related to how you look, but are just based on how you function in a day to day basis that there's regular inputs in just that.

So there's definitely been a shift of messaging around movement to transition from the idea of, the reason you move is for aesthetic purposes versus for all of these other not only health benefits that are not related to how you look, but are just based on how you function in a day to day basis that there's regular inputs in just that.

So there's definitely been a shift of messaging around movement to transition from the idea of, the reason you move is for aesthetic purposes versus for all of these other not only health benefits that are not related to how you look, but are just based on how you function in a day to day basis that there's regular inputs in just that.

And you can track that like you can see as soon as you're done exercising, wow, I feel great. You feel great. It does not matter necessarily how you look in nine months from now. Again, those are those farther down the road benefits that we're talking about.

And you can track that like you can see as soon as you're done exercising, wow, I feel great. You feel great. It does not matter necessarily how you look in nine months from now. Again, those are those farther down the road benefits that we're talking about.

And you can track that like you can see as soon as you're done exercising, wow, I feel great. You feel great. It does not matter necessarily how you look in nine months from now. Again, those are those farther down the road benefits that we're talking about.

what works for them what what what are the things that actually seem to work to get people started and then continue to exercise figuring out what your values are would be first you we have to use our values our internal values as sort of our north on a compass so that even when we don't feel like it we can muster, essentially.

what works for them what what what are the things that actually seem to work to get people started and then continue to exercise figuring out what your values are would be first you we have to use our values our internal values as sort of our north on a compass so that even when we don't feel like it we can muster, essentially.

what works for them what what what are the things that actually seem to work to get people started and then continue to exercise figuring out what your values are would be first you we have to use our values our internal values as sort of our north on a compass so that even when we don't feel like it we can muster, essentially.

So, you know, if you're a parent, you value perhaps taking care of your kid, but when the kid wakes up in the middle of the night and they're sick or they need something, you don't really want to do it. You're just like, oh, you know, I'm so exhausted. I'd rather stay here. in bed, but you value that so you get up anyway.