Kayvon Kay

Objections, they don't actually come out of nowhere. They're not random speed bumps. They are signals. It's something that something wasn't addressed. It wasn't clear or it wasn't emotionally grounded. I want you to think of objections like warning lights on a car dashboard. They're not saying that the car is broken. They're just saying, hey, you may need to pay attention to this.

Objections, they don't actually come out of nowhere. They're not random speed bumps. They are signals. It's something that something wasn't addressed. It wasn't clear or it wasn't emotionally grounded. I want you to think of objections like warning lights on a car dashboard. They're not saying that the car is broken. They're just saying, hey, you may need to pay attention to this.

And here's what most salespeople do when they hear objections or they feel objections or they feel resistance. They start to push harder. They get defensive, which is, I'll just tell you, spoiler alert, the worst thing you can do in sales is be defensive. Or they get passive and hope the buyer might come around. Or they give up. And I'll tell you, none of these work.

And here's what most salespeople do when they hear objections or they feel objections or they feel resistance. They start to push harder. They get defensive, which is, I'll just tell you, spoiler alert, the worst thing you can do in sales is be defensive. Or they get passive and hope the buyer might come around. Or they give up. And I'll tell you, none of these work.

And here's what most salespeople do when they hear objections or they feel objections or they feel resistance. They start to push harder. They get defensive, which is, I'll just tell you, spoiler alert, the worst thing you can do in sales is be defensive. Or they get passive and hope the buyer might come around. Or they give up. And I'll tell you, none of these work.

The best closers, they don't handle objections. They remove the need for them because the objection, at the end of the day, is a symptom. It's not the problem. Again, eliminate the objections before they come and you won't have to handle objections. And this is why in all my trainings and you'll see as you deep diver in with the things I do and the things I teach. Yes, I have the cool one liners.

The best closers, they don't handle objections. They remove the need for them because the objection, at the end of the day, is a symptom. It's not the problem. Again, eliminate the objections before they come and you won't have to handle objections. And this is why in all my trainings and you'll see as you deep diver in with the things I do and the things I teach. Yes, I have the cool one liners.

The best closers, they don't handle objections. They remove the need for them because the objection, at the end of the day, is a symptom. It's not the problem. Again, eliminate the objections before they come and you won't have to handle objections. And this is why in all my trainings and you'll see as you deep diver in with the things I do and the things I teach. Yes, I have the cool one liners.

I have the sexy one liner objections and they're great and they're there, but I never use them and I will never teach them. Why? Because it doesn't matter. It's not about the sexy one liner. It's about eliminating the objection before they even come up. It's about you identifying them because everyone can say a sexy one-liner.

I have the sexy one liner objections and they're great and they're there, but I never use them and I will never teach them. Why? Because it doesn't matter. It's not about the sexy one liner. It's about eliminating the objection before they even come up. It's about you identifying them because everyone can say a sexy one-liner.

I have the sexy one liner objections and they're great and they're there, but I never use them and I will never teach them. Why? Because it doesn't matter. It's not about the sexy one liner. It's about eliminating the objection before they even come up. It's about you identifying them because everyone can say a sexy one-liner.

A sexy one-liner to handle objection, I promise you, does not make the sale, does not make the connection. It does not bring truth into the conversation. So the four, there's four root causes of all objections. Again, almost every objection boils down to one of these four things. Either it's uncertainty, lack of trust, incomplete information, or emotional disconnection.

A sexy one-liner to handle objection, I promise you, does not make the sale, does not make the connection. It does not bring truth into the conversation. So the four, there's four root causes of all objections. Again, almost every objection boils down to one of these four things. Either it's uncertainty, lack of trust, incomplete information, or emotional disconnection.

A sexy one-liner to handle objection, I promise you, does not make the sale, does not make the connection. It does not bring truth into the conversation. So the four, there's four root causes of all objections. Again, almost every objection boils down to one of these four things. Either it's uncertainty, lack of trust, incomplete information, or emotional disconnection.

So when we talk about uncertainty, we're talking about they don't understand how the solution works or it applies to them. Well, here's the reality of uncertainty. If you're not certain, if you're not absolutely certain that you have the right product, the right offer, the right service, the right tool for them, they won't have the certainty.

So when we talk about uncertainty, we're talking about they don't understand how the solution works or it applies to them. Well, here's the reality of uncertainty. If you're not certain, if you're not absolutely certain that you have the right product, the right offer, the right service, the right tool for them, they won't have the certainty.

So when we talk about uncertainty, we're talking about they don't understand how the solution works or it applies to them. Well, here's the reality of uncertainty. If you're not certain, if you're not absolutely certain that you have the right product, the right offer, the right service, the right tool for them, they won't have the certainty.

If you don't have the certainty that you can fix their problem, they won't have the certainty that you can fix their problem. Then they have to have the certainty that there is a problem. They have the certainty that they know that you are the solution to their problem and they have to have the certainty that your solution is going to work with them.

If you don't have the certainty that you can fix their problem, they won't have the certainty that you can fix their problem. Then they have to have the certainty that there is a problem. They have the certainty that they know that you are the solution to their problem and they have to have the certainty that your solution is going to work with them.

If you don't have the certainty that you can fix their problem, they won't have the certainty that you can fix their problem. Then they have to have the certainty that there is a problem. They have the certainty that they know that you are the solution to their problem and they have to have the certainty that your solution is going to work with them.