Kayvon Kay

So if they don't understand, if they don't see that 100% certainty, conviction, they will not buy. Two, lack of trust. They're unsure you can deliver. They don't trust you. People buy business and do business with people they like. They don't trust you if they don't like you. If they don't like you, they can't trust you. So what's the root cause?

So if they don't understand, if they don't see that 100% certainty, conviction, they will not buy. Two, lack of trust. They're unsure you can deliver. They don't trust you. People buy business and do business with people they like. They don't trust you if they don't like you. If they don't like you, they can't trust you. So what's the root cause?

So if they don't understand, if they don't see that 100% certainty, conviction, they will not buy. Two, lack of trust. They're unsure you can deliver. They don't trust you. People buy business and do business with people they like. They don't trust you if they don't like you. If they don't like you, they can't trust you. So what's the root cause?

Somewhere along the way of the conversation, of the sales process, you either didn't even build trust with them or you lost it in your tonality, your energy, the question you asked, maybe you got defensive, maybe you pushed harder, maybe you got passive, all the things you don't want to do. All of this created the lack of trust. It broke the trust.

Somewhere along the way of the conversation, of the sales process, you either didn't even build trust with them or you lost it in your tonality, your energy, the question you asked, maybe you got defensive, maybe you pushed harder, maybe you got passive, all the things you don't want to do. All of this created the lack of trust. It broke the trust.

Somewhere along the way of the conversation, of the sales process, you either didn't even build trust with them or you lost it in your tonality, your energy, the question you asked, maybe you got defensive, maybe you pushed harder, maybe you got passive, all the things you don't want to do. All of this created the lack of trust. It broke the trust.

And people are not going to invest into something they can't trust. Heck, you have to understand most of these people don't even trust themselves, let alone be able to trust you. So your job is to make them feel seen. I see you. I hear you. I feel you. You got to make them feel seen. You got to make them feel heard. I hear what you're saying. I know what you're going through. I have the empathy.

And people are not going to invest into something they can't trust. Heck, you have to understand most of these people don't even trust themselves, let alone be able to trust you. So your job is to make them feel seen. I see you. I hear you. I feel you. You got to make them feel seen. You got to make them feel heard. I hear what you're saying. I know what you're going through. I have the empathy.

And people are not going to invest into something they can't trust. Heck, you have to understand most of these people don't even trust themselves, let alone be able to trust you. So your job is to make them feel seen. I see you. I hear you. I feel you. You got to make them feel seen. You got to make them feel heard. I hear what you're saying. I know what you're going through. I have the empathy.

I've been in your shoes or we have many customers that are in your shoes. Empathy. You actually hear me. Listen, most people are not heard in this lifetime. They don't feel heard. They're just waiting for someone to hear their pain, hear what they're actually trying to cry out for, what they're actually looking for. Your job is to create that safe platform.

I've been in your shoes or we have many customers that are in your shoes. Empathy. You actually hear me. Listen, most people are not heard in this lifetime. They don't feel heard. They're just waiting for someone to hear their pain, hear what they're actually trying to cry out for, what they're actually looking for. Your job is to create that safe platform.

I've been in your shoes or we have many customers that are in your shoes. Empathy. You actually hear me. Listen, most people are not heard in this lifetime. They don't feel heard. They're just waiting for someone to hear their pain, hear what they're actually trying to cry out for, what they're actually looking for. Your job is to create that safe platform.

to create that safe area where they can actually trust you so you can make them feel seen, you can make them feel heard, and most important, make them feel right. Right. Even though they're wrong, you got to make them feel right. What does that mean? Make them feel right that it's okay. They're here. It's okay that they're failing or it's not working. Validating. They want to feel right.

to create that safe area where they can actually trust you so you can make them feel seen, you can make them feel heard, and most important, make them feel right. Right. Even though they're wrong, you got to make them feel right. What does that mean? Make them feel right that it's okay. They're here. It's okay that they're failing or it's not working. Validating. They want to feel right.

to create that safe area where they can actually trust you so you can make them feel seen, you can make them feel heard, and most important, make them feel right. Right. Even though they're wrong, you got to make them feel right. What does that mean? Make them feel right that it's okay. They're here. It's okay that they're failing or it's not working. Validating. They want to feel right.

They want to feel validated. But just because they feel validated doesn't mean it's the right thing. But feeling validated makes you feel good. It makes you feel safe. It makes you feel like you hear me. You heard me. You like me. You trust me. I know you. Do you see how this all comes in? All of that is all about lack of trust. They're uncertain about your product. Number two, lack of trust.

They want to feel validated. But just because they feel validated doesn't mean it's the right thing. But feeling validated makes you feel good. It makes you feel safe. It makes you feel like you hear me. You heard me. You like me. You trust me. I know you. Do you see how this all comes in? All of that is all about lack of trust. They're uncertain about your product. Number two, lack of trust.

They want to feel validated. But just because they feel validated doesn't mean it's the right thing. But feeling validated makes you feel good. It makes you feel safe. It makes you feel like you hear me. You heard me. You like me. You trust me. I know you. Do you see how this all comes in? All of that is all about lack of trust. They're uncertain about your product. Number two, lack of trust.

Three, incomplete information. They're missing context, steps, pricing, or clarity. We're talking about the three C's here. Clarity is everything. If you do not have certainty, clarity, you don't have conviction. Three C's. I need certainty. I need clarity. I need conviction. Well, what's clarity? Clarity is, is it absolutely clear what the problem is? Is it absolutely clear what the future holds?

Three, incomplete information. They're missing context, steps, pricing, or clarity. We're talking about the three C's here. Clarity is everything. If you do not have certainty, clarity, you don't have conviction. Three C's. I need certainty. I need clarity. I need conviction. Well, what's clarity? Clarity is, is it absolutely clear what the problem is? Is it absolutely clear what the future holds?