Kayvon Kay

belief in your product, belief in your offer, belief that you are the ones who can solve their problems, belief in the fact that you're their saviors, belief in the fact that coming with you is the only logical and emotional decision they need to make. But most importantly, above all, when going deep and doing this properly, it's about belief in themselves.

And that's why by time you present your offer, There should be no gear shifting, no tonality switch, no awkward, okay, so let me tell you what I do moment. It should feel like a continuation of everything you've been talking about and working towards. That's the first clean transition. I call it the flow. Now let's talk about one of the biggest questions I always get cave on.

And that's why by time you present your offer, There should be no gear shifting, no tonality switch, no awkward, okay, so let me tell you what I do moment. It should feel like a continuation of everything you've been talking about and working towards. That's the first clean transition. I call it the flow. Now let's talk about one of the biggest questions I always get cave on.

And that's why by time you present your offer, There should be no gear shifting, no tonality switch, no awkward, okay, so let me tell you what I do moment. It should feel like a continuation of everything you've been talking about and working towards. That's the first clean transition. I call it the flow. Now let's talk about one of the biggest questions I always get cave on.

When should I talk about price before or after the pitch? And I'm going to tell you what I've tested and I've tried both and I've coached teams and I've tried both with them. And my personal take is I like the price before. Now here's what I tell my sales guys and sales teams that I've trained. If you don't believe that, that the price before works, it won't work. Go with what you know.

When should I talk about price before or after the pitch? And I'm going to tell you what I've tested and I've tried both and I've coached teams and I've tried both with them. And my personal take is I like the price before. Now here's what I tell my sales guys and sales teams that I've trained. If you don't believe that, that the price before works, it won't work. Go with what you know.

When should I talk about price before or after the pitch? And I'm going to tell you what I've tested and I've tried both and I've coached teams and I've tried both with them. And my personal take is I like the price before. Now here's what I tell my sales guys and sales teams that I've trained. If you don't believe that, that the price before works, it won't work. Go with what you know.

Go with what you are comfortable with. But what I can tell you through time and through trial and error, price before is always better. Why? Because when you wait till the end of the call, you box yourself in. You build, you build, you build, and now you're in a corner with nowhere to go. And worse, if you drop the price after you just pitch, it creates some tension.

Go with what you are comfortable with. But what I can tell you through time and through trial and error, price before is always better. Why? Because when you wait till the end of the call, you box yourself in. You build, you build, you build, and now you're in a corner with nowhere to go. And worse, if you drop the price after you just pitch, it creates some tension.

Go with what you are comfortable with. But what I can tell you through time and through trial and error, price before is always better. Why? Because when you wait till the end of the call, you box yourself in. You build, you build, you build, and now you're in a corner with nowhere to go. And worse, if you drop the price after you just pitch, it creates some tension.

You risk deflation when you do it before. So what does that mean? Hey, Mr. Prospect, here's what you can expect. You're going to get X and Y and Z. We're going to do X, Y, and Z and this and that and blah, blah, blah, blah, all the stuff that they don't actually care about. Because at this point, if you've done the job properly, you shouldn't even have to pitch like that.

You risk deflation when you do it before. So what does that mean? Hey, Mr. Prospect, here's what you can expect. You're going to get X and Y and Z. We're going to do X, Y, and Z and this and that and blah, blah, blah, blah, all the stuff that they don't actually care about. Because at this point, if you've done the job properly, you shouldn't even have to pitch like that.

You risk deflation when you do it before. So what does that mean? Hey, Mr. Prospect, here's what you can expect. You're going to get X and Y and Z. We're going to do X, Y, and Z and this and that and blah, blah, blah, blah, all the stuff that they don't actually care about. Because at this point, if you've done the job properly, you shouldn't even have to pitch like that.

But let's say you're doing that and then you got in all this for $10,000. okay, well, what happens? Like you're straight to objections at that point versus when you do it in the beginning, you give them some time. Remember, if you mention price too early, you lose the sale. If you mention price too late, you lose the sale.

But let's say you're doing that and then you got in all this for $10,000. okay, well, what happens? Like you're straight to objections at that point versus when you do it in the beginning, you give them some time. Remember, if you mention price too early, you lose the sale. If you mention price too late, you lose the sale.

But let's say you're doing that and then you got in all this for $10,000. okay, well, what happens? Like you're straight to objections at that point versus when you do it in the beginning, you give them some time. Remember, if you mention price too early, you lose the sale. If you mention price too late, you lose the sale.

So for me, the perfect timing is right before the pitch, right after I gotten the commitment to their commitment. Remember in the episode before this, we talked about commitment, the commitment, not to the product, not to the offer, but the commitment to change. So, Mr. Prospect, how committed are you to actually making this happen?

So for me, the perfect timing is right before the pitch, right after I gotten the commitment to their commitment. Remember in the episode before this, we talked about commitment, the commitment, not to the product, not to the offer, but the commitment to change. So, Mr. Prospect, how committed are you to actually making this happen?

So for me, the perfect timing is right before the pitch, right after I gotten the commitment to their commitment. Remember in the episode before this, we talked about commitment, the commitment, not to the product, not to the offer, but the commitment to change. So, Mr. Prospect, how committed are you to actually making this happen?

How committed are you to changing the person you are today, the business that's going today, so that you can become the person you know yourself to be? Let me ask you this. How committed are you to installing a system so your sales teams can do X? How committed are you to installing this new KPI tractor so you can actually start seeing your da-da-da-da? Whatever it might be.