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Keith Coleman

πŸ‘€ Speaker
86 total appearances

Appearances Over Time

Podcast Appearances

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

I think secondly, the notes are just really good.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So they speak for themselves.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

They tend to be really accurate.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And the main reason behind that is I think the principle behind the algorithm that doesn't

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

ingest any sort of external authority, it actually decides what notes to show by looking at agreement from people who have disagreed in the past.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And sometimes we call that surprising agreement or bridging.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And one thing that's really cool about this algorithm, if you compare it to something like a more naive upvote-downvote system, like a majority rules type of thing,

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Something like that would just end up showing really biased notes.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And for here, our algorithm actually takes advantage of partisanship and polarization.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So for any community note on a polarizing topic, basically there's always going to be someone out there who's really predisposed to disagree with that note.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So before they're going to rate it helpful, they're going to go fact-check it from every angle possible.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

They're going to really check the sources in a lot of detail.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And as a result, the notes that are actually found helpful in this way tend to be really accurate, tend to use primary sources, and tend to be pretty neutral in their language.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

You can just see these things going super viral at the start, all the way up until it gets noted.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Basically, after that point, it totally flattens out, gets almost no more views.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And the kind of crazy thing about this is it's actually not getting downranked by our 4U algorithm, the post.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

This is actually just because of what we call organic user behavior, where basically people are realizing now that the post is incorrect because the note's on it, so they're just liking it less and reposting it less.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So I think this is really cool.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And one thing that I also love is because our data is totally open, actually a lot of researchers from around the world have looked into this and found the same thing.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So people from Stanford, MIT, UW, and Paris, and Luxembourg have all actually found a very similar thing that