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Keith Coleman

πŸ‘€ Speaker
86 total appearances

Appearances Over Time

Podcast Appearances

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

I think another key thing to call out is even with all these defenses, community notes are incorrect sometimes.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Now, because it is really rare, we actually get this self-correcting property where the incorrect notes attract a lot of attention, and they'll draw a lot of raters to go quickly rate them not helpful, and then they'll stop showing.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And I think that self-correcting property is super important also just in a breaking news situation, right?

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Something that was true a few hours ago may not be anymore.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So it's great that notes are not set in stone.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Yeah.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Well, first, just to level set on speed, I think Keith already mentioned, the previous state-of-the-art fact-checking would often take on the order of days, and community notes is usually more on the order of hours.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So it is already quite a bit faster.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Notes can appear as often as about 20 minutes on a brand-new post, but they can actually appear instantly if there's already another note out there that's matching on a URL or image or video.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

I think on top of that, one thing that people really, really like is...

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

if someone actually sees a post and engages with it before a community note is appearing, we'll actually send them a push notification later, so they get the correction as soon as the note comes out.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Now, even with all that, I think it's super important for us to keep making community notes faster.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

People want instant context, and rightfully so.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So to that end, what we've done last year is we've actually opened up an open API for AI contributors.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And this is a little bit of a crazy thing.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

In the totally open spirit of community notes, just like a regular person can be writing notes, we let regular people write their own AI note writers and submit notes to our system.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And what we've seen so far is

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

It's actually working really well.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

The notes are really fast and they're quite good.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

But definitely, because it's AI, they're wrong some of the time.