Keith Duke

The typical DIY, which is what I've always been my entire life. So that falls right into our niche right there. Yeah. created a very unique product that we feel performs close to the solvent epoxies without going into the solvent issues that you bring along with that. And so the homeowner, especially people in areas that have to deal with air quality standards, this is a perfect, perfect solution.

It actually, we actually started it on it in 2010. Yeah. It was, it was, uh, uh, a process to get to there. We noticed that we could use this to preserve shingles and started it and got it onto market in 2013.

It's catching on. A lot of people are joining in on this and it's good for everybody actually. yeah so this this is going to extend roof life for how many how many years it depends on the shape of your route to begin with but you can you could count on a good five-year expansion for people that need it or just don't have the money to to replace the roof they can come in and

And extend it, do maintenance on it, helps protect it along the way so you can, it keeps your roof looking prettier.

We're a bit further ahead than that now. Started a little long before that. As partners or best friends, we've been scrambling since 2010. he was 15 and I was 19. So the partnership has always run smooth as you could probably imagine. But that's when it started and we've worked in the construction industries. He worked in wood preservation. I worked in heavy civil and

and worked with coatings and concrete for a whole 30-year career, just about.

When the other failed and we had to clean up, and what we produced was an incredibly...

And then we went straight to some manufacturers and told manufacturers and worked out the chemistry and and. They were impressed.

It's like the accidental success, right? Started working to perfect that and make it a viable product. And we didn't see that there wasn't one then.

It was tough to begin with. When we started doing it, no one really heard of that idea and thought it was kind of crazy. But we kept pushing it, kept doing it, showing the results. People started seeing the benefits of it. It started picking up and we eventually showcased it in Vegas in 2019, I believe, at the International Builder Show. It created a lot of buzz. And subsequently,

We'd already been able to ship through big box stores prior to that, but then introduced that into the big box stores and it's just kind of exploded since then.

Yeah, that was a big moment for us because it's a lot of exposure and a lot of people would love to have that. And it's a great tool.

Well, I mean, just try to, for us, that was really the only place that we thought a concrete sealer should be. Yeah. Or a roof sealer. It was at a hardware store, and that's where we targeted. At the time, Amazon really wasn't... They weren't a construction... Yeah, yeah, yeah. Yeah, yeah, yeah. And so we just persisted on it, and eventually...

Well, instead of being a provider for the big box suppliers, we've expanded the product line, trying to work with individual contractors, develop, give opportunities for other roofers, contractors to bring. They can make money. Yeah. And add it to their portfolio. It's a great way for them to. add money to that.

Yeah, love that. It's absolutely time to replace it.

We started early. As friends right out of high school, we had no idea what we were going to do. And we just started scrambling for anything.

That's kind of how it's always been. I guess it's probably struggling along the way, but it was just life really. And so we didn't let it.

I manufacture and solder everything. I handle everything else, and we don't cross the line. So you guys divide and conquer.

Believe in yourself. Believe in yourself and believe in what you're doing. And you're going to make mistakes along the way. Just... Learn from that mistake, keep going. I know it sounds so typical, but it's the truth. Keep it simple and always have a goal to reach at the end of the day, every day. Try to come up with something that you can complete.

Yeah. Attainable goals. Daily goals are important. If you try to set a goal too far ahead with not having the steps in between, you get lost. So just...

Yeah, I love that. My whole life, whatever I've done, anything, I always tackle the smaller things first to get a few wins. It makes you get the momentum going.

The best way to learn about the product and the company is to look us up on our website or our Facebook or Instagram account. You see the different product lines. You can find the product that fits what you need. And we have a good portfolio there to handle many different things that you have at your house for protection, for beautification, for...

all the way from the roof to your sidewalk and driveway.

Well, the big picture is that once we organized to do this, we started making coatings in general for concrete for most anything that you will have at your home for home maintenance products. Yeah. The idea was to produce a product that was environmentally friendly, easy to use, but performed at the highest level possible for the least amount of money without having to hire a professional.