Keith Duke

and worked with coatings and concrete for a whole 30-year career, just about.

When the other failed and we had to clean up, and what we produced was an incredibly...

When the other failed and we had to clean up, and what we produced was an incredibly...

When the other failed and we had to clean up, and what we produced was an incredibly...

And then we went straight to some manufacturers and told manufacturers and worked out the chemistry and and. They were impressed.

And then we went straight to some manufacturers and told manufacturers and worked out the chemistry and and. They were impressed.

And then we went straight to some manufacturers and told manufacturers and worked out the chemistry and and. They were impressed.

It's like the accidental success, right? Started working to perfect that and make it a viable product. And we didn't see that there wasn't one then.

It's like the accidental success, right? Started working to perfect that and make it a viable product. And we didn't see that there wasn't one then.

It's like the accidental success, right? Started working to perfect that and make it a viable product. And we didn't see that there wasn't one then.

It was tough to begin with. When we started doing it, no one really heard of that idea and thought it was kind of crazy. But we kept pushing it, kept doing it, showing the results. People started seeing the benefits of it. It started picking up and we eventually showcased it in Vegas in 2019, I believe, at the International Builder Show. It created a lot of buzz. And subsequently,

It was tough to begin with. When we started doing it, no one really heard of that idea and thought it was kind of crazy. But we kept pushing it, kept doing it, showing the results. People started seeing the benefits of it. It started picking up and we eventually showcased it in Vegas in 2019, I believe, at the International Builder Show. It created a lot of buzz. And subsequently,

It was tough to begin with. When we started doing it, no one really heard of that idea and thought it was kind of crazy. But we kept pushing it, kept doing it, showing the results. People started seeing the benefits of it. It started picking up and we eventually showcased it in Vegas in 2019, I believe, at the International Builder Show. It created a lot of buzz. And subsequently,

We'd already been able to ship through big box stores prior to that, but then introduced that into the big box stores and it's just kind of exploded since then.

We'd already been able to ship through big box stores prior to that, but then introduced that into the big box stores and it's just kind of exploded since then.

We'd already been able to ship through big box stores prior to that, but then introduced that into the big box stores and it's just kind of exploded since then.

Yeah, that was a big moment for us because it's a lot of exposure and a lot of people would love to have that. And it's a great tool.

Yeah, that was a big moment for us because it's a lot of exposure and a lot of people would love to have that. And it's a great tool.

Yeah, that was a big moment for us because it's a lot of exposure and a lot of people would love to have that. And it's a great tool.

Well, I mean, just try to, for us, that was really the only place that we thought a concrete sealer should be. Yeah. Or a roof sealer. It was at a hardware store, and that's where we targeted. At the time, Amazon really wasn't... They weren't a construction... Yeah, yeah, yeah. Yeah, yeah, yeah. And so we just persisted on it, and eventually...