Keith Lucas

So I came to the San Francisco Bay Area many years ago as a grad student.

I was an engineering grad student and went from there in the late 90s to join Startup World and really loved it.

I loved the teamwork.

I loved the connection with an audience.

I loved the interplay between technology and technology.

And so once I made that switch, I just stayed there and I loved it.

I've worked in a lot of startups over the years, particularly in the dot-com aftermath, where I was, like a lot of people, jumping from one startup to another, as they found.

And then ultimately...

Landing at Roblox, where I had worked with the founder and his partner before, had a great experience, really, really sympathetic on a lot of things, and was able to help build Roblox from the early team to a pretty decent-sized team.

Left there in 2017 or at the end of 2017, worked at Instrumental, a COO for a couple of years.

And then after that, I've just moved on to advising entrepreneurs.

I work directly with founders and with leaders at small companies.

And I've recently written a book to capture entrepreneurs.

the leadership side of my coaching and organizational building and team building.

Yeah, so I wanted to develop an end-to-end systematic approach to startup leadership for an audience like me.

And what I mean by that is leaders who became leaders through some other expertise.

whether they were an engineer like me or a scientist or finance person, but they had some other expertise and intuition for leadership, a get stuff done vibe.

And they were able to put all that together and become a leader.

But now they need to build and scale teams.

And that's not something I was trained for.