Keith Perhac

Therefore, you can spend up to like 15, 10 bucks per lead on your ad campaigns.

Right now, that part of the of the data is that connecting of the two is all in segmetrics.

And so if they leave that, then they don't get that data anymore.

Yeah.

And that's I mean, that's one of the hardest things is that, you know, looking at it from the outside, you're like, oh, you should totally do this.

And then all you're like, let's say that crazy.

I did this.

And that's where they found their that number, that magic number that made them sticky.

And that's how you succeed.

Well, that's crazy.

What's ours?

Right.

And it's very easy to see in hindsight.

It's very difficult to see when you're still trying to find it.

Our acquisition costs are really fricking low.

So mainly we're doing organic outreach.

So we have done a little bit of Facebook ads, but we haven't started really throwing money at it yet because like you said, we want to get that churn lower.

We want to get that acquisition cost as low as possible.

Now our organic is doing really well.

So we've had a bunch of affiliates.