Keith Perhac

I don't remember.

I think it was people gearing up for launch and saying, hey, we don't need this until after launch.

We're really on it because so many people using this are on a info product launch sequence.

We're really affected by the season.

So summer is our crap month.

You know, it's not bad.

It's not great.

Oh, the product lock-in?

So product lock-in is interesting.

The biggest thing we do to create that lock-in is we have a bit of that data locked into our system.

So they can conceivably get it out to Infusionsoft.

It's a huge pain in the butt.

So we have a lot of their lead source data.

So what we do is, and the main kind of selling point for Segmentrix is we take in all your Facebook data, all your lead source data.

So someone comes to your site from Facebook, they opt in.

We have tracked all

all those UTM codes.

So all the campaigns, all the spends, everything that comes in there, that is now tied to a singular email address in your CRM, right?

And that part of the data that we have, we have inside Six Metrics.

So in addition to being able to do all the tracking and the analytics for that, we're then also be able to say, okay, you have 100,000 people come in from Facebook, they're worth 20 bucks a piece.