Kelly Roach

Yeah, absolutely.

Yeah, absolutely.

So how-to marketing is the most basic element of marketing, and it's typically the way that people enter your ecosystem.

So how-to marketing is the most basic element of marketing, and it's typically the way that people enter your ecosystem.

It's simple.

It's simple.

It's easy to do.

It's easy to do.

Anyone can do it.

Anyone can do it.

Costs you nothing.

Costs you nothing.

Record a quick video on your iPhone, pop it on your stories, pop it on your page, share it across different profiles, boom, you're doing how-to marketing.

Record a quick video on your iPhone, pop it on your stories, pop it on your page, share it across different profiles, boom, you're doing how-to marketing.

This is literally a transfer of knowledge.

This is literally a transfer of knowledge.

It's where I'm showing you, hey, Hala, I know how to do something that I know you're interested in doing.

It's where I'm showing you, hey, Hala, I know how to do something that I know you're interested in doing.

I'm going to be your teacher.

I'm going to be your teacher.