Kelly Roach

So all of a sudden, Hala watches my video.

So all of a sudden, Hala watches my video.

She spent two minutes with me.

She spent two minutes with me.

She's like, damn, I like this girl.

She's like, damn, I like this girl.

She just taught me how to do something I didn't know how to do.

She just taught me how to do something I didn't know how to do.

All of a sudden, she's like, cool, okay, this is someone that I like.

All of a sudden, she's like, cool, okay, this is someone that I like.

This is someone I trust, you know, whatever the case.

This is someone I trust, you know, whatever the case.

So how-to marketing serves a really important purpose because when people are scanning the airwaves and when they're looking for new accounts to follow and they're looking for new people to learn from, they want quick, digestible incentives.

So how-to marketing serves a really important purpose because when people are scanning the airwaves and when they're looking for new accounts to follow and they're looking for new people to learn from, they want quick, digestible incentives.

The problem is that's where most people stop.

The problem is that's where most people stop.

Now, the problem with this is just like people are scanning the airwaves, looking for a quick, easy, actionable tip, they're doing that all day, every day.

Now, the problem with this is just like people are scanning the airwaves, looking for a quick, easy, actionable tip, they're doing that all day, every day.

It's called escapism, right?

It's called escapism, right?