Kelly Roach

So I think it can be in podcasts, it can be in live streams, it can be in videos, it can be in emails, it can be in posts on social media, stories, right?

So I think it can be in podcasts, it can be in live streams, it can be in videos, it can be in emails, it can be in posts on social media, stories, right?

It can be from the stage, it can be from behind the microphone.

It can be from the stage, it can be from behind the microphone.

anywhere that you connect with your audience.

anywhere that you connect with your audience.

But the bottom line is it's going from transaction, which is non-emotional and it doesn't have staying power, to relational, which now is what once creates that desire, that stickiness factor and the brand for people to want to stay with you.

But the bottom line is it's going from transaction, which is non-emotional and it doesn't have staying power, to relational, which now is what once creates that desire, that stickiness factor and the brand for people to want to stay with you.

Amen.

Amen.

And that's why I wanted to actually give the illustration and the exercise in the book about the pyramid, because it's not about swinging the pendulum.

And that's why I wanted to actually give the illustration and the exercise in the book about the pyramid, because it's not about swinging the pendulum.

from one side to the other, it's about understanding how these things work together.

from one side to the other, it's about understanding how these things work together.

There's so many people that it's like their entire brand is just fluff.

There's so many people that it's like their entire brand is just fluff.

And it's like, what do you even do?

And it's like, what do you even do?

Get out of my feet.

Get out of my feet.