Kelly Roach
speaker
1,101 appearances
6 recordings
3 series
first heard Jan 2025
last heard 18 Sep
Kelly Roach’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
I see that with business strategists. There's like teenagers that teach business coaching now. And I'm like, okay, God help me. But I'm like, it doesn't worry me because when you're talking about using this pyramid of To create marketing that leverages all three of these capacities, you simply can't execute on what I'm talking about. If you don't have the skill set to do it, it will show through.
It will be so obvious, right? So it's beautiful because it forces you either to get better or to understand why you are better. right? One or the other, one or the other, you got to do one or the other. So I definitely agree with that. And then, yeah, I did address that in the book and I do have a concern about that.
You know, I see a lot of people kind of get bitter, um, about, you know, the competition in their space or about what they see going on with other people or about trends that they see in their industry. And they kind of have a lot to say about like what's wrong,
And, you know, I talk about this in the book, there's a whole chapter about this, but like, this isn't about like complaining and like shouting from the rooftops about what's wrong. This is about like, get off your butt and do something about it. Like, this is about calling you out and saying, Okay, you believe it can be better. You believe it can be different. How are you making it better?
How are you making it different? What are you doing that's addressing those things? When I saw the coaching space and I was like, this isn't fair and this isn't right that these people think they're going into these coaching programs and their life is going to change and then they get in there and they're totally lost. There's no one accessible. There's no one available.
There's no one to help them. I didn't start creating all this content talking about like the coaching industry sucks and there's no support for people. And I didn't say a word. I literally was like, here's what I'm doing about it. And I did it. And then I sold what I was doing and our business exploded. So this isn't about pointing out or calling out what other people are doing wrong.
This is about identifying, well, what do you think could be done better or different? Go and do it and don't run your mouth about it. you know, share what you're actually doing. And so it is about critical thinking and it is about going the extra mile. And I say this all the time, but the extra mile is so not crowded. It's crazy. Like it's not crowded. So it's really, really busy down here.
But like, as you claim the ranks, it becomes easier and easier to stand out because people are like, there's nothing that compares because most people aren't willing to go the extra mile.
Yeah. The first thing to do is to really take yourself all the way back to the And the most important thing is hopefully you are a consumer in your own space or have been at some point. Right.
So go all the way back to the beginning of your experience doing what you do and really ask yourself, what was the thing that compelled you more than anything to kind of throw your hat in the ring and say, I'm going to start a business doing this? Right. Typically, when we decide to go into a certain space, there's something that we believe to be true.
There's something deep that's driving us that makes us feel that we can do something better or different or at least that can compete with with all of the millions of other people that are doing the same business we're doing in their own way, right? And so it's really going back to the very beginning and saying, well, what compelled you to even start this business?
What made you decide that you were going to dedicate your life to doing this thing that you're doing? And that's a great place to start because there's usually a pretty deep why there for people. But what happens is we get into our business and we're like starry-eyed and we're so excited and we're so optimistic and we have all these big ideas and we have this grand plan for what we're going to do.
And then life like hits us like a Mack truck, right? Because we realize, oh my gosh, this is hard. And when we realize this is hard, that's when people start to push aside their deep passion, their deep conviction, their big why. And they start scrambling to kind of like keep up with and do what's being done already because they want to be competitive.
So you need to kind of like almost like clean your palate, I'll say, let go of those things and return to the very beginning of what compelled you to get started in the first place. What was your big why? What made you say, I'm going to dedicate my life to doing this thing that I'm doing? That's your foundation.
Yeah, absolutely. So when you think about... stickiness, which stickiness is the only way that you're going to get from the attraction all the way over to the conversion. Again, so what's the point of all of this? The point is we want to help you to be more effective at attracting people into your ecosystem and ultimately converting them into paying clients.
We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?
So there has to be a stickiness factor. The stickiness factor a lot of times is the tribe that you create. It's the community. It's the brand. And this is about having common beliefs, common language, common ways that you think about the world, common values, right? Which again, of course, go back to convictions. So you want to think about how are you creating community?
What is the belief system of your community? What's kind of the code of ethics? How do you interact with each other? What's the language that you use? What do you believe in your community and what are the pillars of this community, right?
And when you think about that, usually in any really tight-knit community, there's something that people are raging against and there's something that people are fighting for. Right. And so what you want to think about is what's the common language that you're going to create, that you're going to get everyone to kind of use and operate with.
So it's like we have this thing between us that is common and sacred. What is it that you're going to be rallying against and what is it that you're going to be fighting for? And again, we're not rallying against people. We're not discouraging other brands. Right. We're playing nice in the sandbox, you know. But you have to understand what it is that you're trying to create a distinction around.
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