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Kelly Roach

๐Ÿ‘ค Speaker
2579 total appearances

Appearances Over Time

Podcast Appearances

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves, looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves, looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves, looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves, looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversions. And that's what's happening to a lot of marketers. They pump out this how-to marketing.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversions. And that's what's happening to a lot of marketers. They pump out this how-to marketing.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversions. And that's what's happening to a lot of marketers. They pump out this how-to marketing.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversions. And that's what's happening to a lot of marketers. They pump out this how-to marketing.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversions. And that's what's happening to a lot of marketers. They pump out this how-to marketing.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversions. And that's what's happening to a lot of marketers. They pump out this how-to marketing.