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Kelly Roach

๐Ÿ‘ค Speaker
2579 total appearances

Appearances Over Time

Podcast Appearances

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

In a book, any way you want. But the bottom line is it's going from transaction... which is not emotional and it doesn't have staying power to relational, which now is what once creates that desire, that stickiness factor in the brand for people to want to stay with you.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

In a book, any way you want. But the bottom line is it's going from transaction... which is not emotional and it doesn't have staying power to relational, which now is what once creates that desire, that stickiness factor in the brand for people to want to stay with you.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

In a book, any way you want. But the bottom line is it's going from transaction... which is not emotional and it doesn't have staying power to relational, which now is what once creates that desire, that stickiness factor in the brand for people to want to stay with you.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

In a book, any way you want. But the bottom line is it's going from transaction... which is not emotional and it doesn't have staying power to relational, which now is what once creates that desire, that stickiness factor in the brand for people to want to stay with you.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Like, why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, What is it that you teach? What is it that you do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Like, why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, What is it that you teach? What is it that you do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Like, why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, What is it that you teach? What is it that you do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Like, why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, What is it that you teach? What is it that you do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Like, why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, What is it that you teach? What is it that you do?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Like, why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, What is it that you teach? What is it that you do?