Kelly Roach

The complexities of the tech, the expense of all of these different pieces that you're moving together, all of the distractions of all of these things that took you away from actually doing what we're doing right now, which is having a meaningful conversation that adds value for people. And this happened to converge with the exact time that live streaming happened.

The complexities of the tech, the expense of all of these different pieces that you're moving together, all of the distractions of all of these things that took you away from actually doing what we're doing right now, which is having a meaningful conversation that adds value for people. And this happened to converge with the exact time that live streaming happened.

The complexities of the tech, the expense of all of these different pieces that you're moving together, all of the distractions of all of these things that took you away from actually doing what we're doing right now, which is having a meaningful conversation that adds value for people. And this happened to converge with the exact time that live streaming happened.

became available because dating myself now, when I started in the online space, probably when you started, live streaming wasn't a thing yet, right? So I saw this tool and I was like, so you're telling me that we get access to billions of people for free, 24 hours a day, seven days a week. And no matter where you are in your journey, you get to just run an infomercial. Any day, anytime, for free.

became available because dating myself now, when I started in the online space, probably when you started, live streaming wasn't a thing yet, right? So I saw this tool and I was like, so you're telling me that we get access to billions of people for free, 24 hours a day, seven days a week. And no matter where you are in your journey, you get to just run an infomercial. Any day, anytime, for free.

became available because dating myself now, when I started in the online space, probably when you started, live streaming wasn't a thing yet, right? So I saw this tool and I was like, so you're telling me that we get access to billions of people for free, 24 hours a day, seven days a week. And no matter where you are in your journey, you get to just run an infomercial. Any day, anytime, for free.

So I said, I'm going to start leveraging the power of live streaming. I killed all the tech. I had no landing page. I had no email sequences. I had no anything. And what I did was I designed a four-part process where I would stack value, I would teach four building blocks.

So I said, I'm going to start leveraging the power of live streaming. I killed all the tech. I had no landing page. I had no email sequences. I had no anything. And what I did was I designed a four-part process where I would stack value, I would teach four building blocks.

So I said, I'm going to start leveraging the power of live streaming. I killed all the tech. I had no landing page. I had no email sequences. I had no anything. And what I did was I designed a four-part process where I would stack value, I would teach four building blocks.

And the way that I tell people to think about the live launch, and it's called the live launch method, I've taught it to over 100,000 people now, very commonly used verbiage in this space now, yet many people don't really understand how to do it the right way.

And the way that I tell people to think about the live launch, and it's called the live launch method, I've taught it to over 100,000 people now, very commonly used verbiage in this space now, yet many people don't really understand how to do it the right way.

And the way that I tell people to think about the live launch, and it's called the live launch method, I've taught it to over 100,000 people now, very commonly used verbiage in this space now, yet many people don't really understand how to do it the right way.

You take the four building blocks, that if you could only tell someone four things, four key lessons about the thing that you teach, the solution that you offer, the result that you help people to get, if you could only teach four short lessons, and you had to get them results for free in advance of payment, that's what you teach in the Live Launch. So it's four sessions in a row.

You take the four building blocks, that if you could only tell someone four things, four key lessons about the thing that you teach, the solution that you offer, the result that you help people to get, if you could only teach four short lessons, and you had to get them results for free in advance of payment, that's what you teach in the Live Launch. So it's four sessions in a row.

You take the four building blocks, that if you could only tell someone four things, four key lessons about the thing that you teach, the solution that you offer, the result that you help people to get, if you could only teach four short lessons, and you had to get them results for free in advance of payment, that's what you teach in the Live Launch. So it's four sessions in a row.

You teach for free. You give value. And your goal is to get them out of being a passive participant, just consuming your content, to an active participant, taking a new action, developing a new mindset, getting into motion in some way, shape or form with the objective that your four free sessions are worth more to this person than the last three things that they paid for.

You teach for free. You give value. And your goal is to get them out of being a passive participant, just consuming your content, to an active participant, taking a new action, developing a new mindset, getting into motion in some way, shape or form with the objective that your four free sessions are worth more to this person than the last three things that they paid for.

You teach for free. You give value. And your goal is to get them out of being a passive participant, just consuming your content, to an active participant, taking a new action, developing a new mindset, getting into motion in some way, shape or form with the objective that your four free sessions are worth more to this person than the last three things that they paid for.

Your job in the live launch is to get people a result for free in advance of payment, because an object in motion is likely to stay in motion unless something more powerful comes in its way, right? We know this. So the goal of the live launch is to get people taking action, to get them moving forward, to get them see, oh my gosh, this thing is possible for me. Here I am. I've been stuck.

Your job in the live launch is to get people a result for free in advance of payment, because an object in motion is likely to stay in motion unless something more powerful comes in its way, right? We know this. So the goal of the live launch is to get people taking action, to get them moving forward, to get them see, oh my gosh, this thing is possible for me. Here I am. I've been stuck.