Kelly Roach

Your job in the live launch is to get people a result for free in advance of payment, because an object in motion is likely to stay in motion unless something more powerful comes in its way, right? We know this. So the goal of the live launch is to get people taking action, to get them moving forward, to get them see, oh my gosh, this thing is possible for me. Here I am. I've been stuck.

I've been frustrated. I've been in the same spot for months, weeks, maybe years. Now all of a sudden I did these free sessions. I'm taking a new action. I'm getting a result. And now you have them in action. And of course they don't want to disconnect.

I've been frustrated. I've been in the same spot for months, weeks, maybe years. Now all of a sudden I did these free sessions. I'm taking a new action. I'm getting a result. And now you have them in action. And of course they don't want to disconnect.

I've been frustrated. I've been in the same spot for months, weeks, maybe years. Now all of a sudden I did these free sessions. I'm taking a new action. I'm getting a result. And now you have them in action. And of course they don't want to disconnect.

from your energy, from the results that they're seeing, from the action that they're taking, which is when you flip into what I call the five days of selling, where you do five back-to-back sessions, where you invite them to come and join you inside your product, your program, your service, whatever it is that you sell.

from your energy, from the results that they're seeing, from the action that they're taking, which is when you flip into what I call the five days of selling, where you do five back-to-back sessions, where you invite them to come and join you inside your product, your program, your service, whatever it is that you sell.

from your energy, from the results that they're seeing, from the action that they're taking, which is when you flip into what I call the five days of selling, where you do five back-to-back sessions, where you invite them to come and join you inside your product, your program, your service, whatever it is that you sell.

And so over the course of those five days, you're continuing to add value, but you're doing it in a very different way.

And so over the course of those five days, you're continuing to add value, but you're doing it in a very different way.

And so over the course of those five days, you're continuing to add value, but you're doing it in a very different way.

You're doing case studies, you're doing interviews, you're doing co-working sessions, you're giving them homework to work on, you're doing mindset sessions, you're proactively addressing all of the objections that you know people have to buying, but you're still continuing to sell and invite them. And there's studies that have been done on brain science that when someone spends nine hours

You're doing case studies, you're doing interviews, you're doing co-working sessions, you're giving them homework to work on, you're doing mindset sessions, you're proactively addressing all of the objections that you know people have to buying, but you're still continuing to sell and invite them. And there's studies that have been done on brain science that when someone spends nine hours

You're doing case studies, you're doing interviews, you're doing co-working sessions, you're giving them homework to work on, you're doing mindset sessions, you're proactively addressing all of the objections that you know people have to buying, but you're still continuing to sell and invite them. And there's studies that have been done on brain science that when someone spends nine hours

connected to a message, a person, a communication, they are going to build that know, like, trust factor that we know is essential to get people to buy. And so there's a lot of elements of the live launch. I wrote a book on it. I'm actually recording the brand new 2025 audio book as we speak with all the updates for the new year.

connected to a message, a person, a communication, they are going to build that know, like, trust factor that we know is essential to get people to buy. And so there's a lot of elements of the live launch. I wrote a book on it. I'm actually recording the brand new 2025 audio book as we speak with all the updates for the new year.

connected to a message, a person, a communication, they are going to build that know, like, trust factor that we know is essential to get people to buy. And so there's a lot of elements of the live launch. I wrote a book on it. I'm actually recording the brand new 2025 audio book as we speak with all the updates for the new year.

But what that did for me and what that's done for all of my clients and the people that I've been teaching that to is one, it killed the complexity. The number one reason why people attempt to launch and they don't have success is they're not actually focused on connecting and engaging and serving the people.

But what that did for me and what that's done for all of my clients and the people that I've been teaching that to is one, it killed the complexity. The number one reason why people attempt to launch and they don't have success is they're not actually focused on connecting and engaging and serving the people.

But what that did for me and what that's done for all of my clients and the people that I've been teaching that to is one, it killed the complexity. The number one reason why people attempt to launch and they don't have success is they're not actually focused on connecting and engaging and serving the people.

They're focused on the 800 other moving pieces that they're trying to manage just to execute the launch. That has nothing to do with adding value for anyone. There's no presence. There's no intent. There's no actual deliverables for the people that are giving you their time essentially. So it kills the complexity, number one. Number two, it kills the expense.