Kelly Roach

And that is what allowed me to take my first business over eight figures in 5000 lists, like really just like taking the industry by storm. I started five other companies. I have a portfolio of six companies focusing on those things. I don't chase the fads. I don't chase the trends. I don't waste my time with the newest technology. I never have. I'm not constantly chasing 100 different rabbits.

And that is what allowed me to take my first business over eight figures in 5000 lists, like really just like taking the industry by storm. I started five other companies. I have a portfolio of six companies focusing on those things. I don't chase the fads. I don't chase the trends. I don't waste my time with the newest technology. I never have. I'm not constantly chasing 100 different rabbits.

I'm like, what are the three to five things that are going to move me and the team and the organization forward? And it's all about the discipline to use your time on the things that are going to move you forward towards your goal. And to your point, why don't people do it? Well, a lot of times it's not the thing that we're the naturally the best at or most comfortable with, obviously, right?

I'm like, what are the three to five things that are going to move me and the team and the organization forward? And it's all about the discipline to use your time on the things that are going to move you forward towards your goal. And to your point, why don't people do it? Well, a lot of times it's not the thing that we're the naturally the best at or most comfortable with, obviously, right?

Right. So if you want something different in your life, then that probably means that it's going to require you to do things that don't come naturally or learn new things that make you uncomfortable or put you in a position where you have to fail a whole lot of times before you figure out how you're going to have success. And I think, you know, that's why lots of people have big dreams.

Right. So if you want something different in your life, then that probably means that it's going to require you to do things that don't come naturally or learn new things that make you uncomfortable or put you in a position where you have to fail a whole lot of times before you figure out how you're going to have success. And I think, you know, that's why lots of people have big dreams.

But don't do anything about them because it requires a behavior change and behavior change requires being disciplined, being uncomfortable and failing a lot in the process. Right.

But don't do anything about them because it requires a behavior change and behavior change requires being disciplined, being uncomfortable and failing a lot in the process. Right.

Congratulations. That's so wonderful.

Congratulations. That's so wonderful.

what you might what you should be doing i guess does that make sense is that does that play for you yeah i i speak to this all the time so i think you know there's two big things and i think part one is everything that you just described it's that people are setting goals based on societal norms and expectations

what you might what you should be doing i guess does that make sense is that does that play for you yeah i i speak to this all the time so i think you know there's two big things and i think part one is everything that you just described it's that people are setting goals based on societal norms and expectations

of their peers, their industry, their network, their associations that are being projected onto them versus them deciding what they want. And I'll talk more to that in just a second and deep belief that I have around that. But the second part of it is, I think people don't ask themselves what the implications of what their dreams will cost are going to be.

of their peers, their industry, their network, their associations that are being projected onto them versus them deciding what they want. And I'll talk more to that in just a second and deep belief that I have around that. But the second part of it is, I think people don't ask themselves what the implications of what their dreams will cost are going to be.

And that's a very, very important question to ask because dreams come with a price tag and the bigger the dream, the bigger the price tag.

And that's a very, very important question to ask because dreams come with a price tag and the bigger the dream, the bigger the price tag.

And if you're not willingly contractually obligating your heart to investing the price that your dream costs, then you're just going to live a life of frustration because you're never going to act in alignment with the dreams that you desire, which means you're never going to accomplish them. You're always going to feel like a failure, always going to feel like you're falling short.

And if you're not willingly contractually obligating your heart to investing the price that your dream costs, then you're just going to live a life of frustration because you're never going to act in alignment with the dreams that you desire, which means you're never going to accomplish them. You're always going to feel like a failure, always going to feel like you're falling short.

And that's because, A, they weren't your dreams to begin with. So you were never going to do them because they weren't in alignment for you. They weren't even your dreams to begin with. And B, you never stop to ask yourself, what is the sacrifice that will be required in order to do this? And anything that's worth anything in your life is going to come with immense sacrifice.

And that's because, A, they weren't your dreams to begin with. So you were never going to do them because they weren't in alignment for you. They weren't even your dreams to begin with. And B, you never stop to ask yourself, what is the sacrifice that will be required in order to do this? And anything that's worth anything in your life is going to come with immense sacrifice.