Kelsey Kramer McGinnis

And I would say that probably for at least 20 years or so now,

That megachurch experience has been driving the style and format and intended effect of a lot of CCM, what I would call contemporary worship music.

You can find resources.

We call it multi-tracks or stems that are created for churches to basically plug and play.

You can buy the padding synth effect that goes underneath this Bethel song.

So there is a whole...

industry underneath this music that exists purely to help churches recreate the experience of being at one of these mega churches as closely as they can.

Even if I go to a church of 150 people on a Sunday morning, if I don't have 20 musicians on stage, I can buy a couple synth parts.

I can buy an electric guitar part.

I can buy background vocals.

I can buy choir effects.

I can purchase lighting.

all of these pieces that make it closer to what you'd see when you watch a recording by Bethel.

So the interesting thing about CCM

CCM and contemporary worship music is that there are a lot of different potential revenue streams.

So if we look at a church like Bethel, for example, use Bethel based in Reading, California, Bethel has Bethel TV, which is it's kind of multimedia platform that has a ton of viewers around the world.

And it,

It generates revenue for that church.

The church has also started its own record label, so it can kind of do a lot of the management of its musicians in-house, which is also lucrative for that as a church.

This music also generates revenue through the use in churches.