Kelsey Kramer McGinnis

Every time a church uses a song written by Bethel artists, it generates revenue for those artists.

Wow.

Yeah.

And Bethel happened to become popular at the moment when streaming was rising and

Social media was also growing exponentially.

And so they've really been able to capitalize on getting eyeballs, not just ears, but eyeballs on what they're doing.

So they have YouTube monetization.

They have Instagram monetization.

Wow.

And you have this kind of cycle effect where people are discovering this music on Instagram.

Maybe they're going to their worship pastor and saying, did you hear this new song from Bethel?

So they're requesting the song, then the church uses it.

Then maybe someone in the congregation hears it and they say, I love that song.

And they go find it on streaming and they listen to it.

And it creates this feedback loop where this music is getting discovered and used and discovered and used over and over again.

And the churches that are producing the most of it

are really seeing a lot of revenue and a lot of listenership and growth.

Well, I think there are some Christians who look at that and say, revival is coming.

There's a sign of something that's happening.

I'm less convinced of that, but I do think it's an interesting question to ask.