Ken Hinckley

And he was like, well, if Hurdy came back, it'd be fun.

It'd be interesting.

You know, I think he could absorb, you know, he's got the faith and he could absorb the hard times.

But to me, Joe, they've got very, very clear fork in the road decision here.

It's either A, do you go back to what Essendon has historically been around, like the history of the club.

If you're an Essendon person, you're an Essendon person.

This is who we are.

This is what we do.

This is how we've been for a hundred odd years.

And that would probably be James Hurd.

Or is it a time for a complete shift and a complete adaptation to what Essendon means?

Not in terms of the absolute fabric, but how it operates and the operating model.

And then you'd go down a completely different path.

So I think to me, it seems like a pretty clear fork in the road.

If they go back to James...

To me, that is like a way to keep running what they've got.

And maybe if it goes well, that's fantastic.

And I've dealt with James and he's a very, very good operator.

But if it doesn't, it's almost like it could be the fizzling out of what Essendon and how it operated for, you know, let's call it the last 40 years, Jared, how it's operated.

And then they move on to how the other clubs are sort of going.