Ken Hinkley

Adam, myself, Nathan Buckley, the tried coaches everyone's talked about.

The untried coaches are the ones who come in with a little bit

a little bit unknown about what this job is and then they've got to be seen to be able to make the creation of change and, you know, whether they can or they can't.

Stephen King's a great story with what he's done this year.

The Melbourne list was a much, much better performed list, even though not many people would have thought that.

They'd been to the draft for the last few years and brought in some players, but he's done an outstanding job, Kingy, to bring the players that he had and then get them to believe really quickly and that's been a great result.

When culture gets tested, are the people at the top willing to understand the detail in the build?

And if they're not...

culture will break.

If that's your definition of culture, I think it's more around good people doing their best every day that they turn up for the football club and being really honest with where they're at.

That's when you get good.

I used to say this to David, David Kosh, regularly.

Dave, we've got a very good culture, but unfortunately we can't claim it because we never won.

So culture, but that's what kept us and me in my job for such a long period of time, for 13 years, was because we did have a great culture.

And people who will be listening say, yeah, losing culture.

Well, we didn't have a losing culture.

We had a high-performance culture that understood the challenges of winning and losing.

So I think that's where the difference is.

And for Graeme and Rob to find this path now and stay on it, I'll be really fascinated to watch and see when that first bump comes.

What does culture do?