Ken Hoppe

And the only way that they would know that is if an email bounce.

So they're calling landlines and chasing people.

And so we wanted to address that productivity as well.

Right, right.

And so we've been modeling a little different ways.

So we're a consumption-based business.

So platform fee plus consumption.

So think of it as if you're using our services.

So each API call or each request, we charge a credit, a decrement of credit.

Right now, we're averaging about $1,000 a month per client.

And the exciting thing for us is that we're starting to see companies that are legging into our business model are consuming those thousand dollars a month within three to four months.

Only a thousand is the platform fee.

Yeah, absolutely.

So they pre-buy credits in the way that we do a traditional model.

So we do a capacity plan.

How many of these API calls do they need?

How many phone numbers do they need for their outbound on a projected annualized basis?

And then we come up with a business model and we do net 30 payment terms or spread out payment terms.

And then they consume over time.

over that 12 month period.