Ken Martin

And they think I'm going to give them my favorite hunting spot or, you know, say I'm going to the woods. No, I go where the deer are, right? And you know this. We need to go where voters are. And, you know, this idea that, you know, we have consultants in D.C. still spending or steering so much of our ad spend to broadcast TV. I mean, shoot, I'm 51 years old, John, right? I'm an old man.

I still read a hard copy of a newspaper, but the one thing I don't do is watch broadcast TV. I don't know anyone my age that watches broadcast TV, yet we still keep spending so much money on outdated tactics, right? Of course, I know why, because people make all their money there, but that's wrong. If we want to win again, we need to realize we need to go where voters are getting their information.

I still read a hard copy of a newspaper, but the one thing I don't do is watch broadcast TV. I don't know anyone my age that watches broadcast TV, yet we still keep spending so much money on outdated tactics, right? Of course, I know why, because people make all their money there, but that's wrong. If we want to win again, we need to realize we need to go where voters are getting their information.

And so that's half the battle, right? And I think that also means we can't be afraid to go to spaces By the way, you're not going on Fox News to appeal to Republican voters, right? You're going on Fox News to appeal to independent voters, right? You're going on Joe Rogan to appeal to nonpartisans and independents, not to just talk to Republicans that happen to be on there.

And so that's half the battle, right? And I think that also means we can't be afraid to go to spaces By the way, you're not going on Fox News to appeal to Republican voters, right? You're going on Fox News to appeal to independent voters, right? You're going on Joe Rogan to appeal to nonpartisans and independents, not to just talk to Republicans that happen to be on there.

So I understand people when they try to criticize someone for saying, well, why would you go on Fox News? You're just going there to try to win over Republican voters? No. That's not the point. There's a lot of people who listen to Fox News that aren't Republicans that we should, you know, give them the countervailing opinion.

So I understand people when they try to criticize someone for saying, well, why would you go on Fox News? You're just going there to try to win over Republican voters? No. That's not the point. There's a lot of people who listen to Fox News that aren't Republicans that we should, you know, give them the countervailing opinion.

I think part of the challenge with social media right now is given your algorithm, you're only fed the information that you want to see. And so, so many Americans are in this information bubble that they're only getting fed the information they want. And we have to try to find ways to break through that.

I think part of the challenge with social media right now is given your algorithm, you're only fed the information that you want to see. And so, so many Americans are in this information bubble that they're only getting fed the information they want. And we have to try to find ways to break through that.

And that means appearing on environments and in platforms that might not make sense to the Democratic Party, but makes sense to cut through the noise and give people a sense of what the other side actually believes.

And that means appearing on environments and in platforms that might not make sense to the Democratic Party, but makes sense to cut through the noise and give people a sense of what the other side actually believes.

Well, here's what I would say. State party chairs don't have the luxury to just focus on one race, right? We can't just focus on the governor's race or the top of the ticket. We have to focus on the state legislature as well, as well as other down ballot races for city council, school boards, county boards, et cetera.

Well, here's what I would say. State party chairs don't have the luxury to just focus on one race, right? We can't just focus on the governor's race or the top of the ticket. We have to focus on the state legislature as well, as well as other down ballot races for city council, school boards, county boards, et cetera.

And so one of my critiques of the Democratic Party, especially the DNC, is that they focus way too much on federal races. Of course, we've got to win back Congress, the Senate, and the presidency. It's not an either or. But we can't be a national party that just focuses on seven battleground states, right? And and some federal races.

And so one of my critiques of the Democratic Party, especially the DNC, is that they focus way too much on federal races. Of course, we've got to win back Congress, the Senate, and the presidency. It's not an either or. But we can't be a national party that just focuses on seven battleground states, right? And and some federal races.

We've got to be more prescriptive and holistic about how to build power around this nation. That's one thing, again, that the conservative movement in this country realizes. They're not just focused on federal races. They're also focused on school boards, right? And we've seen the dangerous result of our indifference of actually

We've got to be more prescriptive and holistic about how to build power around this nation. That's one thing, again, that the conservative movement in this country realizes. They're not just focused on federal races. They're also focused on school boards, right? And we've seen the dangerous result of our indifference of actually

investing in trying to compete in every race in this country as a national party when the conservative movement has taken over school boards and they're banning books and whitewashing history and attacking our children. We cannot afford as a national party to ignore these public policy arenas anymore and so

investing in trying to compete in every race in this country as a national party when the conservative movement has taken over school boards and they're banning books and whitewashing history and attacking our children. We cannot afford as a national party to ignore these public policy arenas anymore and so

One thing state party chairs can teach the national party is that you have to compete everywhere. The second piece is you have to make sure that you're actually building coalitions and bringing partners into that conversation, right? And part of that, to me, state parties don't have the luxury to do this work alone because they're some of the most under-resourced entities in politics.