Ken Martin

You know, one of the lessons we learned, by the way, John, from the last election is that we waited too long to spend money.

In fact, the Republican Party, starting in 2020, right after Biden won that race, the Democratic Party packed up the campaign infrastructure.

Trump and the Republicans kept going.

They kept spending money.

They kept organizing.

They kept communicating with voters.

We did not.

And as a result, they had a three and a half year long head start and going into the 2024 election.

We had 10 million Democrats who actually chose the couch instead of voting in 2024.

And part of the reason why is because we weren't communicating with them early and often.

What did the Democratic Party decide last year to start doing?

We have our local listener program that's already engaging through year-round organizing those voters who dropped off in 2024.

You have to spend money to win elections.

And one of the lessons we learn is if we wait.

Now, look, I know you came up in a certain time and day in politics, but the old conventional wisdom, John, it doesn't fly anymore.

The old conventional wisdom is that you waited to make investments until the final three months of the election because that's when people were paying attention.

Well, guess what?

That's bullshit.

It's shown.

We have to start early.