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Kendall Antonelli

๐Ÿ‘ค Speaker
412 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

And then we have a catering program, which is where we also, cheese trays that people can pick up.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

We don't go do traditional catering.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

They pick up cheese trays.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

We also include our monthly cheese subscriptions.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

We have a Cheese of the Month Club.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

Right now, it dwindles right now, so people mostly sign up at the holidays.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

And we got to 150 this year, which was huge for us.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

We've had 30 on average before then.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

And we did it cash is king.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

We did it up front.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

Totally.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

So it's great.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

And then events.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

We teach cheese tasting classes.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

We do wine and cheese appreciations.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

So we team up with businesses and offer team building events, leadership events, client appreciations, and then all sorts of other bachelorette parties and this and that.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

And we made $200,000 in that last year.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

So our best scalable model is putting more into catering and events right now.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

Wholesale, we have horrible margins on.

SaaS Interviews with CEOs, Startups, Founders
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

Yes.