Kendra Scott

I love their stories.

I love meeting them.

I love my family at Kendra Scott that we've built.

You know, I love it.

And if you don't love it, you can't do it.

And if you're just doing it for money, stop right now because that's not going to get you through and you will never become successful.

No, no.

No.

After 10 years, it was still...

So hard every day.

So hard.

But then, you know, you start to see and like, again, the recession hit, things changed, my business was changing.

And we were starting to see and it was then it was lightning in a bottle.

It was 5 million to 25 million in sale, 25 million to 75 million the next year.

I mean, we weren't just doing, we were growing at this unbelievable rate, but that 10 years of authentic dedication, love, standing by our core values,

really just creating something and listening to our customer and being agile and pivoting when we needed to, not being so laser focused on it has to be this way.

If the pandemic hasn't taught us that, I don't know what it is.

I always say, you know, if you looked at my plan in 2020, I wish I had a piece of paper.

I ripped it in half.

Yes, I ripped it in half.