Kendra Scott

You have to be able to be agile and shift, okay, with this upcoming recession that might be happening.

We don't know.

Be agile.

Your plan that you have today may not be the plan that's going to look like it as you go down and traverse this next year or two or three years or whatever it might be.

Be flexible.

Totally.

Yeah, so within myself, I felt like I had the confidence to, okay, my family's going to be okay.

We're not going to be on the streets.

Like we're going to be okay.

I could really start to like think outside of the box.

Take some risks.

And I was seeing this magic happening in our store that we were walking into every day and the lines.

That's crazy.

My office sat right above that store and I could just hear the roar.

Laughter and people having fun and the energy that the store was creating.

And I knew that this was magic.

And so we started opening stores.

And then we started opening stores and opening stores.

And each of those stores were creating this little ecosystem within that community.

And we had a philanthropy outreach manager in every store.