Kendra Scott

But I think it's a very high end.

It can be intimidating.

And you can go in there and you can feel.

And, you know, in any store, and I'm not, because I'm not saying it's Tiffany's, but I've gone into stores as Kendra Scott in my workout clothes, my hair in a ponytail, sweaty after the gym.

I feel intimidated.

And they don't really want to talk to me, right?

Kendra Scott's a totally different vibe.

You know, it's a more casual, more relaxed.

We want your husband to come in and have fun.

We're going to give him a beer.

We're going to give you a glass of champagne.

You can, he can just try on some rings.

Y'all can have fun.

We're not, you know, it's a very relaxed experience, right?

And it's fun, right?

And you want to like, it's a place you want to come hang out.

And again, we're not here to, you want to just try on rings and try on rings and have fun today.

Great.

Because if you left with a smile on your face, you had a great time.

We've succeeded at Kendra Scott because we made a connection.